by Adam Gray | @AGSocialMedia | LinkedIn We have found that there’s a very strong correlation between creating content, especially blogs, and generating inbound. We publish at least one piece of original and unique content every single day 52 weeks per year. We generate three pieces of inbound every single week day. That’s 15 per...
by Adam Gray | @AGSocialMedia | LinkedIn …is what we often hear from people when we talk about social media and what needs to happen for them to be successful. I can understand this. There is a lot to do…but it’s important to look at the prize and then work out the effort and changes...
by Adam Gray | @AGSocialMedia | LinkedIn Over the last six months we have seen a worrying trend on social. That trend is tunnel vision. Your social media presence is so much more than LinkedIn. There’s Twitter, Facebook, YouTube, Snapchat, Instagram (and more of course). But many organisations focus on LinkedIn to the exclusion of...
by Adam Gray | @AGSocialMedia | LinkedIn I have been in business for 30 years now and there is one fact that keeps coming back to me. Being lazy can be a positive trait! Well, that comment probably needs a bit more structure and explanation. Over the years I have been fortunate enough to work...
by Tim Hughes | @Timothy_Hughes | LinkedIn As a company that offers transformation to companies and not “just” sales transformation we understand well the issues around change management. If you are a regular reader (or not) we focus totally on social media and helping organisations from the C-Level downwards and right across a companies different...
by Tim Hughes | @Timothy_Hughes | LinkedIn My co-founder, Adam Gray tells a story, he had to buy some radio advertising. The sales guy explained the ROI, etc and the impact. Adam asked, what do you mean by impact? The salesman replied, “Impact means, the impact.” Adam asked the salesman “explain what you mean by...
by Adam Gray | @AGSocialMedia | LinkedIn No really…this isn’t a joke! Three people walk in to a room and those three people have great personal brands and everyone wants to talk to them! In 2018, that’s the way that the world works. If someone is going to be meeting you the chances are that...
by Adam Gray | @AGSocialMedia | LinkedIn I have just finished my second 2 week spell in Winnipeg on boarding our North American partner, in fact I am writing this as I’m sitting at Winnipeg airport on my way home to the UK. They are a great organisation to be working with because they have...
by Adam Gray | @AGSocialMedia | LinkedIn For the last 18 months we have been working with some fantastic companies, helping them to embrace Social Selling amongst their sales teams. It’s interesting really how we are developing our business…having found a distributor in North America, and about to do the same in Australasia…and looking for...
by Adam Gray | @AGSocialMedia | LinkedIn I’m sure you’re sick of hearing that digital transformation, Customer Experience (CX), and marketing automation are all the next big challenges that need to be tackled and perhaps they were…once. But now the landscape has changed markedly. With the announcement from Wetherspoons last week that they have deleted...
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