by Alex Low | @Alexander_Low | LinkedIn Don’t worry. This isn’t another post about how we are about to be overrun by cyborgs and that this is the end of humanity as we know it. What is evident, however, is that the sales and marketing functions are about to move into an entirely new era....
by Adam Gray | @AGSocialMedia | LinkedIn Social media sometimes provides interesting insights into the human psyche. How people, despite their own experiences, sometimes fail to see and believe what’s going on. Whilst travelling to Canada I had an experience of this which made me smile and made me think about how so many people...
By Dan Purvis | @DanPurvis Business investment in social media is growing. In the U.S. alone social media spending is expected to increase to $17.34bn in 2019 , indicative of the value social can bring to business. However, once you have invested in social media management, you’ll want palpable and tangible results. This article will...
by Adam Gray | @AGSocialMedia | LinkedIn We were talking to a prospective licensee the other day. They are a sales and management training company, and during the conversation they cited some research which shocked me. I mean, it shouldn’t have done because we can all see that the world is moving in this direction,...
by Adam Gray | @AGSocialMedia | LinkedIn You know what social media is. Social media is a gift to humanity, social media is a tool to bring people together, social media helps friends keep in touch and businesses to engage and woo their customers. But is social media a platform for campaigns? Arguably not! Do...
by Adam Gray | @AGSocialMedia | LinkedIn I have written about human nature before. But I keep seeing the repeating patterns of people espousing the virtues of “the old ways”. Not because they think the old ways are good, but because they so desperately hope that if they keep saying how effective those ways still...
by Adam Gray | @AGSocialMedia | LinkedIn Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat big budgets. It involves people like you and I brazenly walking in to events with our own pull-up banners and handing out leaflets or placing stickers in...
…but you shouldn’t and here’s why by Adam Gray | @AGSocialMedia | LinkedIn We work with lots of companies to help them develop their social presence. Often this takes the form of working with them to use social selling as a way of growing their visibility, their pipeline and their sales. As with so much...
by Adam Gray | @AGSocialMedia | LinkedIn How many Facebook ads do you need in a social campaign? This was one of the questions that was recently posed on a Slack group which of which I am a member, amazingly I didn’t rise to this question. Nor did I pace around the room shouting angrily....
by Adam Gray | @AGSocialMedia | LinkedIn Not planning From time to time we see organisations that have decided they want to socialise because they have an eye on the grand prize. So off they set, and they work really hard and invest a lot of time and effort…but it usually just ends-up being a...
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