by Adam Gray | @AGSocialMedia | LinkedIn Sadly, I speak from experience. Every business that desires to become social, to become a friend/trusted adviser/adored brand of its audience will struggle for a host of reasons. Here are my personal TOP 5! At number 5: Expecting people to ‘get it” and work things out. Social is...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world, I was lucky to work for a sales leader who “got” Social. Not in a “I say I understand because I need to politically”, but in actual deeds. As somebody once said to me, “in leadership, somebody that “gets” Social...
By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly. The rapid pace of digital transformation has caught many established businesses off guard, and we’ve...
by Adam Gray | @AGSocialMedia | LinkedIn Social media: It’s funny how sometimes there’s an elephant in the room We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come away from a meeting where the client says, “I...
By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...
by Adam Gray | @AGSocialMedia | LinkedIn We have lots of meeting with lots of companies and one theme that we see time and again is that social media is an attractive (if perceived as slightly risky) thing for the company to do. Social media, as we all know, connects organisations with their stakeholders and...
by Tim Hughes | @Timothy_Hughes | LinkedIn For those of you that don’t know me, I have 190,000 followers on twitter, all grown organically over the last eight years. Even our company twitter handle DigitalLeaderA grows organically by 1,000 followers a month. The secret? Good quality content and engagement. Think about this: Last weekend, we...
by Alex Low | @Alexander_Low | LinkedIn I read this Business Insider article on what one of the youngest employees at Google, Falon Fatemi, is now doing at her company, Node, that could disrupt search as we know it. The phrase “accelerate serendipity” got me thinking. Pre-social, ‘serendipity’ meant that water cooler moment, a chance...
by Tim Hughes | @Timothy_Hughes | LinkedIn Things have changed in the last few years. Buyers start their own buying process, they self-educate on-line advising us sales people. Why? Well, today we have a bad rap. There are too many people with manipulative scripts cold-calling people. So how do we get more leads and how...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world I was lucky enough to work for a sales leader who “got” social. Not in a, “I say I do because I need to politically”, but in actual deeds. As somebody once said to me “leadership that “gets” social is a...
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