by Adam Gray | @AGSocialMedia | LinkedIn When I started my previous business, “Adam Gray Social Media”, like many small businesses I engaged with mainly other small businesses. And whilst it was great to get hands-on and make a difference for these guys it was also quite frustrating. Frustrating because they didn’t embrace change as...
By Peter Springett | @PeterSpringett Imagine you’re an author-editor in a successful B2B agency. You produce blogs, white papers, opinion pieces and web articles. You can also turn your keyboard to advertising copy, email campaigns and social posts. One day a client calls up. “I’m hearing a lot about the importance of writing. Millennials are...
By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nearly ten months now and am frequently in awe of the people I get to call my colleagues. In an effort to get to know them all a bit better; to find out what makes them tick; to get under...
by Adam Gray | @AGSocialMedia | LinkedIn You know how some people seem to get all the breaks? For some reason they are really well regarded in their industry and everyone seems to talk about them as if they are an expert? You know how sometimes these people are not as good as you, but...
by Ian Moyse | @IMoyse | LinkedIn Marketers, you have a problem – and it’s not a small one. In addition to the much discussed changes in buyer behaviour and research showing the demise of traditional marketing approaches, GDPR (General Data Protection Regulation) is now looming over us. This will be enforced from May...
by Adam Gray | @AGSocialMedia | LinkedIn Sadly, I speak from experience. Every business that desires to become social, to become a friend/trusted adviser/adored brand of its audience will struggle for a host of reasons. Here are my personal TOP 5! At number 5: Expecting people to ‘get it” and work things out. Social is...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world, I was lucky to work for a sales leader who “got” Social. Not in a “I say I understand because I need to politically”, but in actual deeds. As somebody once said to me, “in leadership, somebody that “gets” Social...
By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly. The rapid pace of digital transformation has caught many established businesses off guard, and we’ve...
By Paul Ellis | @PaulEllisUK Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; or simply don’t have the time for it. If this...
by Tim Hughes | @Timothy_Hughes | LinkedIn Get your next job by creating an on-line presence Go on-line and search and you will see many articles about search engine optimisation (SEO) and how websites can be tuned for the algorithms in Google. There is a whole industry built around SEO, and it continues to dominate...
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