Why a social media plan is the key to success
2017-05-30 12:05
Social Media Strategy, they key to success in implementing social media in your business...
Business Advice & RiskDigital MarketingGeneralLeadershipSocial PresenceSocial SellingSocial Strategy
Practical steps your company can make right now to meet the challenges of digital disruption
2017-06-01 12:06
by Tim Hughes | @Timothy_Hughes | LinkedIn As detailed in the course so far the overarching requirement for any organisation is to have a strategy. I realise most companies have a business strategy, but this is a “future state” document. It is a fundamental as “if you were going to start the company again, where...
Why that strategic kick-off is so…well…strategic
2017-06-08 13:06
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we do three things: i) we provide strategic social media guidance (helping organisations articulate a social vision and create a strategy to deliver it), ii) we deliver departmental social media transformation (such as social selling or marketing change), iii) we manage social accounts. I...
Business Advice & RiskDigital MarketingGeneralLeadershipSocial Media ManagementSocial SellingSocial Strategy
Need Leads and Meetings Quick? Read this then give us a call!
2017-06-12 11:06
by Tim Hughes | @Timothy_Hughes | LinkedIn We are not LinkedIn trainers, we are Social Selling trainers. LinkedIn is only 30% of your social graph. Social Selling is a change of behaviour and while the tool is important “A fool will a tool is still a fool”. Our training and mentoring enable people to understand...
Business Advice & RiskDigital MarketingGeneralGuest BlogLeadershipSocial Media ManagementSocial PresenceSocial SellingSocial Strategy
The whole is greater than the sum of the parts!
2017-06-15 8:06
By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and discipline that is both effective and engaging. A key area in business that teamwork,...
By Peter Springett | @PeterSpringett As the dust settles on the UK general election, analysts are queuing up to describe social media’s impact on voting behaviour. The press, especially the right-wing tabloids have traditionally claimed the credit for swaying public opinion. But as political parties refine their social campaign strategies, it’s becoming clear that more...
Business Advice & RiskDigital MarketingGeneralLeadershipSocial Media ManagementSocial PresenceSocial SellingSocial Strategy
How SMAC Can Impact Your Organisation
2017-06-20 12:06
by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come...
Business Advice & RiskDigital MarketingGeneralLeadershipSocial PresenceSocial SellingSocial Strategy
Why bacon and eggs is now “digital bacon”
2017-06-27 14:06
by Adam Gray | @AGSocialMedia | LinkedIn Alex Low, one of our team, the top Sales Navigator expert in EMEA…and possibly the world, wrote a social selling rap the other day…and he coined the phrase “digital bacon”…which got me thinking… About 15 years ago I took a redundancy package to leave a company that I...
Business Advice & RiskDigital MarketingGeneralLeadershipSocial Media ManagementSocial PresenceSocial SellingSocial Strategy
Image listening: the most important development in social media analysis since…ever
2017-06-28 14:06
by Adam Gray | @AGSocialMedia | LinkedIn There are a number of different levels at which social media resonates with businesses (and individuals) as a tool. We all know how valuable social media can be as a way of engaging our audiences inside and out, because, unlike other types of media it is many to...
Business Advice & RiskDigital MarketingGeneralLeadershipSocial Media ManagementSocial PresenceSocial Strategy
The event that connects strategy and action
2017-05-04 11:05
by Adam Gray | @AGSocialMedia | LinkedIn This Spring The BIP is being held in Bassenthwaite in the Lake District in a lovely country house hotel. It is a two day immersion event where business owners and managers get to listen to some great speakers and take part in some fantastic exercises to help them...
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