by Tim Hughes | @Timothy_Hughes | LinkedIn A salesperson friend of mine called me up and the conversation went like this … Salesperson: They have re-organised again and I have a set of fresh accounts. Me: What a great opportunity. Salesperson: But I’ve got to ring them all up. Me: How many you got? Salesperson:...
by Alex Low | @Alexander_Low | LinkedIn I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat: “You have 1.3 seconds to engage someone with content before they thumb down” In the first instance, this sounds crazy. The more you think about it, it...
by Adam Gray | @AGSocialMedia | LinkedIn As I sit in a shopping centre in Melbourne in between meetings, I am spending a moment to reflect on where my life has gone…and how I got here. Why? Because perhaps as you in your business, despite your best efforts you simply cannot know where life is...
by Tim Hughes | @Timothy_Hughes | LinkedIn The CEB research figures show that people are 57% of the way through the buying process by the time they contact a sales person. If you think about it, we all go on-line and research the products we buy from cars to multimillion enterprise systems. In fact, the...
By Peter Springett | @PeterSpringett Getting around the Berlin marathon last weekend was at times a painful experience. Especially at an age where I ought to know better. As the song goes, things ain’t what they used to be. Knees, ankles and quads for starters. Take a look at the bigger picture, however, and I’m...
By Andrew Ford | @AndrewFordUK Entrepreneurs are the powerhouses behind our diverse, successful small businesses. Whilst experts in their fields, though, not all entrepreneurs are entirely up-to-speed on digital marketing, which remains a minefield to many SMEs. Most small businesses now have a website, but it’s all too easy to adopt a ‘build it and...
By Peter Springett | @PeterSpringett Today’s content strategy blog post is a tale of two new cameras. First of all, Google Clips, a tiny ‘always on’ device that uses machine learning and artificial intelligence to take photos automatically throughout the day, serving up the best images to your mobile device. In the opposite corner, the...
by Tim Hughes | @Timothy_Hughes | LinkedIn While sitting in the speaker lounge at the recent sales hacker conference, there was a conversation that I see many times on-line and off-line. It usually revolves around the fact that people think that “social selling means selling over social”. Put it another way, somebody sends you a...
By Andrew Ford | @AndrewFordUK Artificial intelligence is the next strong phase of technology innovation around the world. It has generated momentum in startups and established businesses, as the gold-rush across a number of sectors continues. AI will have a huge impact on a number of industries, such as health, education, transport, energy. The list...
By Richard Doyle | @Deverons1 I was recently engaged by a client to develop their customer base. They manufactured a product that needed to be sold through non-traditional channels of business. Although it has been years since I have actually had to develop a virgin customer base, I thought no problem, I will use the...
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