by Adam Gray | @AGSocialMedia | LinkedIn Having spent some time working for a large software company I can tell you that customers love the idea of marketing automation. Especially the idea that you can “journey map” your customer experience and work out where the customers/prospects can be influenced in order to nudge them in...
By Richard Doyle | @Deverons1 In many subjects, we in North America are very myopic. We see ourselves as being on the leading edge of various technologies. And while it may be true that we are on the leading edge sometimes, our ability to lead by adopting new approaches is often lacking. Socials selling is...
By Richard Doyle | @Deverons1 “Richard, not everything is black and white!” Those are the words from a great mentor of mine, Jim Wallace. At the time and over the years, they have served me well. He was the President at S. J. Johnson Canada and I was the Director of Sales. Our discussion was about...
by Tim Hughes | @Timothy_Hughes | LinkedIn At a meeting recently in London with a Venture Capital (VC) company, they told us that whenever they take over a company, they fire the whole of the marketing department. Now it’s worth saying that this VC invests in companies and then runs them. So, not a VC...
by Tim Hughes | @Timothy_Hughes | LinkedIn Whatever your business, these are the questions you should be asking your marketing department, especially if you work in sales. And if you’re in marketing, drop everything and do them now! 1. Why are you spending money on PPC, ad-words, retargeting, when nobody looks at advertising and it...
By Richard Doyle | @Deverons1 Reading a recent management journal, I came across a new article by Ken Blanchard that reads “Too often companies spend too much time finding and peddling the hot new management concept. How many leadership programs do you need to make a positive difference in your organization? Only one if you stick...
by Ian Moyse | @IMoyse | LinkedIn I have written and spoken many a time on Disruptonomics, the economy of rapid change in which we now live – and survive. We have seen an accelerating growth of large reputable and seemingly safe brand names slipping from customer favour and even going bust. Blockbuster Video succumbed...
…but you shouldn’t and here’s why by Adam Gray | @AGSocialMedia | LinkedIn We work with lots of companies to help them develop their social presence. Often this takes the form of working with them to use social selling as a way of growing their visibility, their pipeline and their sales. As with so much...
by Tim Hughes | @Timothy_Hughes | LinkedIn I think I must have been a fairly early adopter of Snapchat. My partner has two boys and I tried to find ways to build some connection with them. I don’t and never wanted to be a step-dad, but at least buy them a beer and have a...
by Alex Low | @Alexander_Low | LinkedIn I was reminded recently about an old sales adage that still rings true – Does Black & Decker sell drills or holes? You start with the problem. You need to make a hole in the wall to hang a picture, so now you need to find a solution....
Copyright by BoldThemes. All rights reserved.
Copyright by BoldThemes. All rights reserved.
