by Adam Gray | @AGSocialMedia | LinkedIn Having spent some time working for a large software company I can tell you that customers love the idea of marketing automation. Especially the idea that you can “journey map” your customer experience and work out where the customers/prospects can be influenced in order to nudge them in...
by Tim Hughes | @Timothy_Hughes | LinkedIn A friend of mine recently had a conversation that went something like this: “Friend: Hi, I want to talk about how we can run some campaigns in your accounts Supplier: That’s all very interesting but it’s Q4 and we are closing Friend: In-between closing do you have time...
by Adam Gray | @AGSocialMedia | LinkedIn I have written about human nature before. But I keep seeing the repeating patterns of people espousing the virtues of “the old ways”. Not because they think the old ways are good, but because they so desperately hope that if they keep saying how effective those ways still...
by Adam Gray | @AGSocialMedia | LinkedIn Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat big budgets. It involves people like you and I brazenly walking in to events with our own pull-up banners and handing out leaflets or placing stickers in...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the conclusion to my book “Social Selling – Influencing Buyers and Changemakers” (available on Amazon) I leave with this rallying cry: When will software suppliers legitimise social selling by supporting it with a suite of applications? Better still, when will somebody go to market with an application...
by Adam Gray | @AGSocialMedia | LinkedIn …is what we often hear from people when we talk about social media and what needs to happen for them to be successful. I can understand this. There is a lot to do…but it’s important to look at the prize and then work out the effort and changes...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the end of last year, DLA co-founder Tim Hughes spoke to influencer experts Onalytica about some the key challenges facing social selling teams. He talks about the influences on his career and how he believes social selling is becoming the de facto sales technique today and into...
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