by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I read an article where the person used the term “content shock”. I had no idea what this was so I had to Google it. Content shock is the position where there is so much content, that it’s a waste of time creating it. So...
Welcome to our new Digital Strategy Expert, Andrew Ford (@AndrewFordUK). In this profile he talks about his background, the good and bad of digital strategy deployments and the best advice he received along the way Tell us a little about yourself and your background I have always been curious about new ways to drive human...
By Andrew Ford | @AndrewFordUK Entrepreneurs are the powerhouses behind our diverse, successful small businesses. Whilst experts in their fields, though, not all entrepreneurs are entirely up-to-speed on digital marketing, which remains a minefield to many SMEs. Most small businesses now have a website, but it’s all too easy to adopt a ‘build it and...
Why Go Through the Motions When You Can Be a Leader?
2017-10-06 11:10
by Adam Gray | @AGSocialMedia | LinkedIn I am passionate about social. I am passionate about business. I am passionate about the future. That’s why I often “rant” about things. I feel as if the soapbox was invented just for me! As I sit here early one Saturday morning thinking about business, and despite the...
Why Sales Hacking is Dead
2017-10-07 13:10
by Tim Hughes | @Timothy_Hughes | LinkedIn I was at a conference the other week, where there was a presentation about how sales people can use manipulative techniques to get people to open emails. Let’s think about that for a second. You are going to spend time and effort thinking about how you can manipulate...
Social Media ROI – How to Demonstrate Real Value
2017-10-23 10:10
By Dan Purvis | @DanPurvis Business investment in social media is growing. In the U.S. alone social media spending is expected to increase to $17.34bn in 2019 , indicative of the value social can bring to business. However, once you have invested in social media management, you’ll want palpable and tangible results. This article will...
A New Chapter in Berlin
2017-10-27 11:10
Our content-strategy expert Peter Springett has just relocated to Berlin. In this article he posts his first impressions of life in the German capital and the business opportunities around the city. By Peter Springett | @PeterSpringett Someone once described Berlin as the largest collection of villages in the world. And they were probably right. I’ve...
“We Employed Interns to do the Social Media”
2017-10-28 16:10
by Tim Hughes | @Timothy_Hughes | LinkedIn “We employed interns to do the social media”. This was an actual response from a large software company we recently talked to. Put it another way, they were telling me I was wasting my time. As I had nothing to lose I thought I would ask “Why aren’t...
The Truth About Employee Advocacy Programs
2017-10-30 9:10
by Tim Hughes | @Timothy_Hughes | LinkedIn Employee advocacy programs seem to be in vogue at the moment. The plan is very simple: with many employees now on social media, why not get them to tweet on the company’s behalf? If you have 100,000 employees and they are all tweeting, your share of voice is...
Anyone Can Become Brilliant at Social Selling. But Most Won’t
2017-10-31 11:10
by Adam Gray | @AGSocialMedia | LinkedIn In the sales world, there seems to be an ongoing battle between “social selling’ and “traditional selling” people. Social sellers believe (generally) that traditional selling techniques are dead and that they are no longer relevant. Traditional sellers on the other hand believe that social selling is a fad...
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