by Tim Hughes | @Timothy_Hughes | LinkedIn As we close out for summer, do we have everything in place to fill those pipeline gaps in September? For those of us with a calendar financial year the last two quarters are critical to make sure we close business in November as it’s so difficult to get...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at DLA we have one objective about our social selling programs: Quality. We have to see our customers getting a return on their investment. We see so many social selling programs, which are actually just tick box exercises. Somebody thinks it’s a good idea, but there are no measures...
by Tim Hughes | @Timothy_Hughes | LinkedIn Shock, horror… Tim Hughes, social selling innovator and pioneer telling you to stop your Social selling project. Yes! Regardless of if you are running your social selling program as a pilot or enterprise wide, you must have a proper governance structure involved and know the expected outcomes. The...
by Tim Hughes | @Timothy_Hughes | LinkedIn If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not selling on social. It’s subtler than that. Let’s start at the beginning This isn’t about social selling vs cold calling. We as sellers no longer call the shots. Buyers...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was cold called today, the conversation went something like this. “Hi is that Timothy?” “Yes, who’s that?” They tell me their name: “I’ve been on your website and see you don’t use video, would you be interested in using video?” “I would but don’t have any money”....
by Alex Low | @Alexander_Low | LinkedIn I still get asked the question, “What is social selling?”. But I’m not surprised. I still see lots of posts from other businesses that claim to offer social selling as a service, but which misunderstand the basics. As more and more of these questions stacked up, I decided...
by Alex Low | @Alexander_Low | LinkedIn How do I get my SSI score as high as possible? Is the wrong question to be asking yourself. I have seen a number posts and questions on this topic which has led me to share my thoughts. Some context on my experience. I have been using Sales Navigator...
by Tim Hughes | @Timothy_Hughes | LinkedIn Somebody recently told me about their social media campaign and how it “did nothing”. And I’m sure there are many such campaigns. So how do you (with few followers) create a campaign that people interact with or better still generates meetings. First and foremost, you need good content....
by Alex Low | @Alexander_Low | LinkedIn I have just had an amazing weekend away with my wife, celebrating her birthday and getting some much-needed rest from being the parents of a two-year-old. We stayed at the Dormy House Hotel in the Cotswolds and it is an amazing place: location, food and staff were brilliant....
by Adam Gray | @AGSocialMedia | LinkedIn It’s early on a Saturday morning, the family are all still asleep, so I’m checking messages and I come across a video clip of Gary V that Tim has drawn my attention to: “Innovate or die”. Gary is talking about why Toys-R-Us has gone bankrupt and he said...
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