by Tim Hughes | @Timothy_Hughes | LinkedIn Whatever your business, these are the questions you should be asking your marketing department, especially if you work in sales. And if you’re in marketing, drop everything and do them now! 1. Why are you spending money on PPC, ad-words, retargeting, when nobody looks at advertising and it...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day, somebody showed me an article along the lines that you couldn’t organically distribute content on Facebook without using ads. Now we all know that what drives Facebook is ad revenues, so they will be delighted if you buy ads on the platform. But, take a...
by Tim Hughes | @Timothy_Hughes | LinkedIn Earlier this week we posed a series of questions that sales professionals could ask the marketing team as we head into 2018. In the interests of balance, here are some questions that sales must answer in the interests of the business. Ready? Here we go! When are you...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I spotted a message from a social media guru where he said that people shouldn’t read sales and marketing books. Maybe it’s because he hasn’t written one, and I have, that I completely disagree with this. There are three reasons for this: At my previous...
by Tim Hughes | @Timothy_Hughes | LinkedIn Ever since I started in work some 25 years ago I’ve been creating networks. In the early days that meant a folder that I put business cards in, my paper diaries, the people I met, my friends and my family. Networks are so important. Take my 80-year-old mother....
by Adam Gray | @AGSocialMedia | LinkedIn Not planning From time to time we see organisations that have decided they want to socialise because they have an eye on the grand prize. So off they set, and they work really hard and invest a lot of time and effort…but it usually just ends-up being a...
by Adam Gray | @AGSocialMedia | LinkedIn I don’t mean to start the new year with a rant. Really, I don’t but looking over social media and seeing what people claim just makes my blood boil. As you know, we operate in the social media management consultancy space. Without wishing to sound arrogant, we are...
by Tim Hughes | @Timothy_Hughes | LinkedIn 1. There is no ROI in Social Media I wrote this article in March 2015, nearly three years ago Using Twitter to get C-Level Appointments a Case Study #Socialselling https://timothyhughesuk.wordpress.com/2015/03/23/using-twitter-to-get-c-level-appointments-a-case-study-socialselling/ via @timothy_hughes The article goes through how a friend of mine was (he still is) getting C-Level...
by Tim Hughes | @Timothy_Hughes | LinkedIn After leaving university I joined a company called International Computers Ltd (ICL), which has long been absorbed into Fujitsu, on their graduate scheme. Certainly changed my life. They trained all their graduates on how to give a presentation, something that stuck with me for life. They also did...
by Tim Hughes | @Timothy_Hughes | LinkedIn As a company that offers transformation to companies and not “just” sales transformation we understand well the issues around change management. If you are a regular reader (or not) we focus totally on social media and helping organisations from the C-Level downwards and right across a companies different...
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