by Tim Hughes | @Timothy_Hughes | LinkedIn 1. There is no ROI in Social Media I wrote this article in March 2015, nearly three years ago Using Twitter to get C-Level Appointments a Case Study #Socialselling https://timothyhughesuk.wordpress.com/2015/03/23/using-twitter-to-get-c-level-appointments-a-case-study-socialselling/ via @timothy_hughes The article goes through how a friend of mine was (he still is) getting C-Level...
by Tim Hughes | @Timothy_Hughes | LinkedIn If you are thinking about investing in “AI” as the new shiny tool that will save your pipeline, close rate, customer acquisition – I implore you, don’t. AI is not going to solve your issue. Data is going to solve your issue. More importantly Data led insight is...
by Tim Hughes | @Timothy_Hughes | LinkedIn Microsoft are ushering in a new era of what it means to be social. More importantly they are building technology platforms to enable you to understand what people are saying about your suppliers. In real time. This can now give you great insight into your end to end...
by Adam Gray | @AGSocialMedia | LinkedIn I like to think of myself as an innovative person. Not so much an entrepreneur, but definitely an ideas man. So, being that I’m also a control freak it leaves me in a bit of a dilemma. I love new ideas…but only if they’re mine! I’m sure that...
by Adam Gray | @AGSocialMedia | LinkedIn Once upon a time centrally conceived corporate marketing messages used to create awareness and sell products and services, but it looks like that day has passed. For all the talk about how social media has alienated people and created division…it has moved buyers much closer to their sellers...
by Adam Gray | @AGSocialMedia | LinkedIn Since Donald Trump became the President of the United States of America one of the very great (depending on how you look at it) strengths/weaknesses/problems of social media has become incredibly obvious. We work with organisations that want to deploy social media as a tool to raise awareness,...
by Tim Hughes | @Timothy_Hughes | LinkedIn Back in the 1920s when marketing was “discovered” we lived in “simpler” times. There was no internet, buyers couldn’t go on-line and do their own research. So what you did was interrupt people and told them about your product. If you interrupted them enough they might decide they...
How to Deal with Underperformance In Your Sales Team by Tim Hughes | @Timothy_Hughes | LinkedIn It’s a common term, well here in the UK it is. “A Monkey” is often referred to as a problem. As Business Leaders it is common that your employees and direct reports try and move problems from them to...
by Alex Low | @Alexander_Low | LinkedIn So what. No one cares. I mean really no one cares; apart from the PR team as they have something to write about. And the team who all pat each other on the back. No one ever bought a service or product in the b2b market just because...
by Adam Gray | @AGSocialMedia | LinkedIn For the last 18 months we have been working with some fantastic companies, helping them to embrace Social Selling amongst their sales teams. It’s interesting really how we are developing our business…having found a distributor in North America, and about to do the same in Australasia…and looking for...
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