by Tim Hughes | @Timothy_Hughes | LinkedIn Yes, accountants are jumping on the sales guru bandwagon! If you think about it, it makes sense, accountants run businesses and many large companies will be audited by accountants so why would’t they transform your sales team? As you can imagine that in these roles they have the...
by Adam Gray | @AGSocialMedia | LinkedIn For the last 18 months we have been working with some fantastic companies, helping them to embrace Social Selling amongst their sales teams. It’s interesting really how we are developing our business…having found a distributor in North America, and about to do the same in Australasia…and looking for...
by Tim Hughes | @Timothy_Hughes | LinkedIn Back in the 80s and 90s, when Soft Cell and Nirvana were flying high in the charts, accountancy companies and auditors sold you a set of “best practice processes”, often described as an “operating model”. The objective behind this was simple, we “muggles” couldn’t come up with a...
by Alex Low | @Alexander_Low | LinkedIn I listened to Cindy Godwin talking about what it means to be brave. She cited examples of her colleagues running marathons after Chemo, herself working with Grayson Perry and the British Museum to promote unknown art & reposition their own brand at the same time. She was basically...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at Digital Leadership Associates (DLA) we are counting the days now until the European GDPR regulations are place. So we undertook this twitter poll. Now we understand that 23 votes isn’t a massive sample, but a sample nevertheless. What scared us is that only 22% of Marketers...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the managers I had at my previous company was certainly the best manager I had, now I’ve had a number of good managers, maybe I’ve been lucky. Like everybody, I’ve had some terrible managers too. So what makes a good manager? Time – Book reviews with...
by Alex Low | @Alexander_Low | LinkedIn Ask yourself this. How and why do my customers/clients buy from me? If you don’t know the answer to this question. Stop reading this blog and pick up the phone to Chris Lang at Acuigen and he will be able to help you answer this question. Then come back...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the old days, what I mean by that is pre-internet, we had a different why that we bought things (and we marketed and sold differently) didn’t we? First there was Advertising. As we didn’t have the connected economy, the only way people would find out about your...
by Alex Low | @Alexander_Low | LinkedIn But we have always done it this way. Feels like the William Wallace cry for freedom in Braveheart, except this is not a cry for freedom, more like an excuse. To protect their job. People for the most part, especially under the watchful eye of management, don’t really...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is a lot of talk and articles about Employee Advocacy, many of them are pretty “fluffy” and certainly wouldn’t stand up to any financial rigour. As business leaders we don’t want to be shown research figures, they are all “so what?”. We want to understand the business...
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