by Tim Hughes | @Timothy_Hughes | LinkedIn One of my favourite advertisements became a “catchphrase” at the time. “No Luton airport”. The ad was for the drink Campari. There is a link to the ad here. In the “old days” the way you sold products was pretty simple, you paid a couple of celebrities, in...
by Tim Hughes | @Timothy_Hughes | LinkedIn With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project. It’s amazing when we see the way social can change people’s lives, especially with sales people. Social enables a sales team to...
By Christine Bailey | @christinebailey One hundred and sixty-nine years. That’s how long the The World Economic Forum predicts it will take us to close the gender gap. We have to get there faster! And so, on International Women’s Day (March 8), women around the world are called to action to accelerate gender parity – to...
by Tim Hughes | @Timothy_Hughes | LinkedIn How do we get that balance between Sales and Marketing? As a salesman I am often torn between the arguments for awareness and the need for leads. OK, I lied, we need leads and we need them now. With my “sales” hat on, I recall the day of...
by Adam Gray | @AGSocialMedia | LinkedIn It’s time for a rant…perhaps because I’m still on a post-Christmas diet and therefore a bit grumpy! So, I’m sorry about this. Here we go. I’m tired of people working at large corporations (you know who you are) posting the same stuff as all of your colleagues. I’m...
by Tim Hughes | @Timothy_Hughes | LinkedIn We live in a world that offers more opportunity than ever before. (Most) barriers are broken down, pretty much any of us can do what we want. We can travel the world, get access to pretty much anything through our mobiles… we live in a world of great...
By Izi Singleton | @DigitalLead_Iz You know the old saying: fool me once, shame on you; fool me twice… you’re pretty good at this, you scamp. Throughout history, the prank has been a widely accepted form of ‘banter’ and we, the gullible people on the receiving end, seem to lap it up. From 1st April...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I started my sales career, I spent the first 5 years selling to Public Sector (I think it’s called Federal Sector in the US). While it probably took me 12 months to get used to the ebb and flow, you soon get used to the challenges and...
by Tim Hughes | @Timothy_Hughes | LinkedIn This week @CBROnline posted an article about Oracle investigating $70 Billion to takeover Accenture. Some people thought it was a slow news day or a rehash of the rumours that came out 20 years ago when there was talk of Oracle buying Arthur Anderson. The piece by James...
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text header_font_size=”30″ text_line_height=”1.7″ use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.4″] by Adam Gray | @AGSocialMedia | LinkedIn The importance of having a plan is crucial in any element of business, that’s a fairly well accepted fact. Social media is no different. But for most organisations this presents a fairly major...
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