Business Advice & Risk Archives - Page 4 of 25

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Business Advice & Risk Digital Marketing General Guest Blog

5 Key things to accelerate your social media success – are you doing them?

2017-04-27 9:04

By Alex Blakeway | @AlexBlakeway If you are looking to accelerate your business through social media these are 5 great starting points to become a social media rock star! Set your vision and dream Set out what is the dream, this should be something so big it seems nearly impossible to achieve. The vision should...

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Business Advice & Risk Digital Marketing General Leadership

How to Develop an Ongoing Conversation on Social

2017-02-25 12:02

by Tim Hughes | @Timothy_Hughes | LinkedIn One of the biggest mistakes that people make with social, is they think it’s all about posting. They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks. Then what usually happens is that...

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Business Advice & Risk Digital Marketing General Guest Blog Leadership

Gamification Basics – Rewarding quality over quantity in gamification

2017-05-03 0:05

BY ANDRZEJ MARCZEWSKI | @GamifiedUK Gamification is potentially powerful sales tool when implemented well. You have probably used it in some way, measuring performance with SSIs for instance. Sales have seen the use of simple gamification tactics for many years, with sales leaderboards being a staple of many teams. Gamification is, put simply, the use of game...

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Business Advice & Risk Digital Marketing General Leadership

Mistakes that (almost) every digital marketer will make…and shouldn’t

2017-02-27 11:02

by Adam Gray | @AGSocialMedia | LinkedIn I’m Adam Gray, Co-Founder and I’ve been in marketing all my working life. Over the years I have met literally thousands of marketing managers and most of them make some fundamental mistakes in what they do. Oddly, it isn’t because they don’t know what they should be doing...

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Business Advice & Risk Digital Marketing Employee Advocacy General Leadership

That’s Not Influencer Marketing, it’s Advertising

2017-02-28 16:02

by Tim Hughes | @Timothy_Hughes | LinkedIn One of my favourite advertisements became a “catchphrase” at the time. “No Luton airport”. The ad was for the drink Campari. There is a link to the ad here. In the “old days” the way you sold products was pretty simple, you paid a couple of celebrities, in...

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Business Advice & Risk Digital Marketing General Leadership

Measuring a Social Selling Program – Why, How and the Future

2017-03-01 14:03

by Tim Hughes | @Timothy_Hughes | LinkedIn With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project. It’s amazing when we see the way social can change people’s lives, especially with sales people. Social enables a sales team to...

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Business Advice & Risk General Guest Blog Leadership

16 Women Leaders Pledge to #BeBoldForChange

2017-03-07 17:03

By Christine Bailey | @christinebailey One hundred and sixty-nine years. That’s how long the The World Economic Forum predicts it will take us to close the gender gap. We have to get there faster! And so, on International Women’s Day (March 8), women around the world are called to action to accelerate gender parity – to...

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Business Advice & Risk Digital Marketing General Leadership

Brand Awareness Vs Lead Generation – The Merger of Sales and Marketing

2017-03-22 14:03

by Tim Hughes | @Timothy_Hughes | LinkedIn How do we get that balance between Sales and Marketing? As a salesman I am often torn between the arguments for awareness and the need for leads. OK, I lied, we need leads and we need them now. With my “sales” hat on, I recall the day of...

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Business Advice & Risk Digital Marketing Employee Advocacy General

I’ve had enough, stop with all the corporate re-sharing. I’m tired…

2017-03-23 8:03

by Adam Gray | @AGSocialMedia | LinkedIn It’s time for a rant…perhaps because I’m still on a post-Christmas diet and therefore a bit grumpy! So, I’m sorry about this. Here we go. I’m tired of people working at large corporations (you know who you are) posting the same stuff as all of your colleagues. I’m...

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Business Advice & Risk Digital Marketing General Leadership

Why are some people afraid of change?

2017-05-30 12:05

by Adam Gray | @AGSocialMedia | LinkedIn When Tim and I set up Digital Leadership Associates we had a dream. We both said, independently, “I want to change the world”…and we will. We have made amazing progress so far as we are currently working with (or about to work with) some of the world’s biggest...

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Why are some people afraid of change?

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May 29, 2020Why This Management Consultancy Chose Social Selling

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