by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come...
by Ian Moyse | @IMoyse | LinkedIn By 2020 it is expected that customer service will overtake price and product as the key brand differentiator (Source : Walker ‘Customer 2020’ Study) Customers perception of service has changed in the past 10 years as new mediums such as slick e-commerce (the Amazons of this world), social...
by Adam Gray | @AGSocialMedia | LinkedIn This Spring The BIP is being held in Bassenthwaite in the Lake District in a lovely country house hotel. It is a two day immersion event where business owners and managers get to listen to some great speakers and take part in some fantastic exercises to help them...
by Tim Hughes | @Timothy_Hughes | LinkedIn Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because buyers were unsophisticated and had nowhere else to go to...
by Tim Hughes | @Timothy_Hughes | LinkedIn Before sitting down and writing this, I thought I would Google “CEO” and find out what is the definition of a CEO. Wikpedia states, a CEO is “charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element”. ...
by Adam Gray | @AGSocialMedia | LinkedIn Alex Low, one of our team, the top Sales Navigator expert in EMEA…and possibly the world, wrote a social selling rap the other day…and he coined the phrase “digital bacon”…which got me thinking… About 15 years ago I took a redundancy package to leave a company that I...
By Katie King | @katieeking It’s 14 years since years since LinkedIn launched. It took a while to get going, with as few as 20 new sign-ups some days. At last count, there were 500 million users. Imagine being able to harness anything like that kind of growing power, that kind of reach, that kind...
by Alex Low | @Alexander_Low | LinkedIn Buying Sales Navigator (SN) makes me a social seller and I will smash my sales targets. Wrong. Very, very wrong. SN is just an external CRM system which should augment your internal CRM system, even integrate with it if you have Salesforce.com and Dynamics 365 amongst other things....
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m sitting in a Starbucks at a motorway service station on the M40, thinking how things have changed. I’m speaking at a sales conference today, on social selling. 20 years ago I would have used maps, maybe printed directions… today I just fed the postcode into the car...
by Adam Gray | @AGSocialMedia | LinkedIn There are a number of different levels at which social media resonates with businesses (and individuals) as a tool. We all know how valuable social media can be as a way of engaging our audiences inside and out, because, unlike other types of media it is many to...
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