by Adam Gray | @AGSocialMedia | LinkedIn Alex Low, one of our team, the top Sales Navigator expert in EMEA…and possibly the world, wrote a social selling rap the other day…and he coined the phrase “digital bacon”…which got me thinking… About 15 years ago I took a redundancy package to leave a company that I...
By Katie King | @katieeking It’s 14 years since years since LinkedIn launched. It took a while to get going, with as few as 20 new sign-ups some days. At last count, there were 500 million users. Imagine being able to harness anything like that kind of growing power, that kind of reach, that kind...
by Alex Low | @Alexander_Low | LinkedIn Buying Sales Navigator (SN) makes me a social seller and I will smash my sales targets. Wrong. Very, very wrong. SN is just an external CRM system which should augment your internal CRM system, even integrate with it if you have Salesforce.com and Dynamics 365 amongst other things....
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m sitting in a Starbucks at a motorway service station on the M40, thinking how things have changed. I’m speaking at a sales conference today, on social selling. 20 years ago I would have used maps, maybe printed directions… today I just fed the postcode into the car...
by Adam Gray | @AGSocialMedia | LinkedIn There are a number of different levels at which social media resonates with businesses (and individuals) as a tool. We all know how valuable social media can be as a way of engaging our audiences inside and out, because, unlike other types of media it is many to...
by Tim Hughes | @Timothy_Hughes | LinkedIn Visiting a company recently, it was being explained to me, what a success the digital transformation was. It certainly seemed to be; revenues were up, profits were up and there was a clear vision of direction of travel for the company. One thing I always looks for in...
Social Media Strategy, they key to success in implementing social media in your business...
by Adam Gray | @AGSocialMedia | LinkedIn When Tim and I set up Digital Leadership Associates we had a dream. We both said, independently, “I want to change the world”…and we will. We have made amazing progress so far as we are currently working with (or about to work with) some of the world’s biggest...
by Tim Hughes | @Timothy_Hughes | LinkedIn As detailed in the course so far the overarching requirement for any organisation is to have a strategy. I realise most companies have a business strategy, but this is a “future state” document. It is a fundamental as “if you were going to start the company again, where...
by Adam Gray | @AGSocialMedia | LinkedIn When I started my previous business, “Adam Gray Social Media”, like many small businesses I engaged with mainly other small businesses. And whilst it was great to get hands-on and make a difference for these guys it was also quite frustrating. Frustrating because they didn’t embrace change as...
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