by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world, I was lucky to work for a sales leader who “got” Social. Not in a “I say I understand because I need to politically”, but in actual deeds. As somebody once said to me, “in leadership, somebody that “gets” Social...
by Ian Moyse | @IMoyse | LinkedIn The standard telephone has been a stalwart of our working lives going back decades. Customers would call during normal working hours and out of hours get a “we are closed between X & Y o’clock, please call back” message. This was something we all accepted as the norm. ...
by Alex Low | @Alexander_Low | LinkedIn We have all seen them, I have probably even been one of them myself in the past. You know who I am talking about. Be it in the gym, on the running track, ski slopes, sports field – there is always “that guy”. He is sporting the latest...
By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly. The rapid pace of digital transformation has caught many established businesses off guard, and we’ve...
By Paul Ellis | @PaulEllisUK Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; or simply don’t have the time for it. If this...
By Izi Singleton | @DigitalLead_Iz In an effort to get to know my colleagues at DLA better, I have decided to interview them and give you all an insight into their thinking. This week, the spotlight is on our co-founder Adam Gray. Adam is one of the best in the biz – a published author...
by Adam Gray | @AGSocialMedia | LinkedIn The human brain is extremely complex. It processes data in multiple streams simultaneously and it is able to grasp and hold multiple and disparate concepts at the same time. To do this it employs some very interesting techniques and you need to embrace these in order to be...
By Katie King | @katieeking https://www.youtube.com/watch?v=EJsaHrrmFc8 Watching the UK’s new BBC Two double-glazing TV sitcom White Gold these past few weeks, I’ve been transported back to the flash, brash attitudes of the 1980s salesman. The characters ring true; my husband was an estate agent in north London then. Enough said. White Gold is entertaining (prepare yourself...
by Tim Hughes | @Timothy_Hughes | LinkedIn Get your next job by creating an on-line presence Go on-line and search and you will see many articles about search engine optimisation (SEO) and how websites can be tuned for the algorithms in Google. There is a whole industry built around SEO, and it continues to dominate...
By Peter Springett | @PeterSpringett Thought leadership. I know. It’s one of the most over used phrases in business, not least in marketing. But it deserves closer examination and in my opinion a better definition for 2017. At Digital Leaders Associates, we believe thought leadership sits at the intersection of Innovation (original thinking, new discoveries);...
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