By Izi Singleton | @DigitalLead_Iz Social media networks are now firmly accepted channels that need to be catered for and embedded in a company’s integrated marketing plan. Whether it’s Facebook, Twitter, LinkedIn, Instagram or Snapchat, the effective use of social media networks is essential to ensure your company is visible to clients, prospects and influencers before, during...
By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nearly ten months now and am frequently in awe of the people I get to call my colleagues. In an effort to get to know them all a bit better; to find out what makes them tick; to get under...
by Adam Gray | @AGSocialMedia | LinkedIn You know how some people seem to get all the breaks? For some reason they are really well regarded in their industry and everyone seems to talk about them as if they are an expert? You know how sometimes these people are not as good as you, but...
IMPORTANT ANNOUNCEMENT To all of our subscribers, followers, clients, suppliers, networks and of course friends we have some really really exciting news that we have been keeping under our hats for a little while. As you know Digital Leadership Associates is (generally regarded) as the world’s best exponent of social selling & social strategy and...
by Ian Moyse | @IMoyse | LinkedIn Marketers, you have a problem – and it’s not a small one. In addition to the much discussed changes in buyer behaviour and research showing the demise of traditional marketing approaches, GDPR (General Data Protection Regulation) is now looming over us. This will be enforced from May...
by Adam Gray | @AGSocialMedia | LinkedIn Sadly, I speak from experience. Every business that desires to become social, to become a friend/trusted adviser/adored brand of its audience will struggle for a host of reasons. Here are my personal TOP 5! At number 5: Expecting people to ‘get it” and work things out. Social is...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world, I was lucky to work for a sales leader who “got” Social. Not in a “I say I understand because I need to politically”, but in actual deeds. As somebody once said to me, “in leadership, somebody that “gets” Social...
by Ian Moyse | @IMoyse | LinkedIn I am often asked how I benefit from using social media, what it is and how it came into being in the first place. As we speak, it soon becomes clear that the questioner has a specific goal, for example getting into account XYZ or winning a specific...
By Peter Springett | @PeterSpringett What’s your content strategy? This is a critical question every business needs to ask itself in 2017. In this article, I’ll explain the key activities and skills that are needed, and why they’re so important. Firstly, content strategy is more than just production. If you have a start-to-end process for...
by Tim Hughes | @Timothy_Hughes | LinkedIn Must admit I missed this article, it was only after Alex Low, who runs my Social Selling practice pointed it out, that I read it. Wetherspoons just deleted its entire customer email database – on purpose To save you reading it, Wetherspoons had previously been fined for sharing...
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