by Tim Hughes | @Timothy_Hughes | LinkedIn Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because buyers were unsophisticated and had nowhere else to go to...
by Alex Low | @Alexander_Low | LinkedIn We have all seen them, I have probably even been one of them myself in the past. You know who I am talking about. Be it in the gym, on the running track, ski slopes, sports field – there is always “that guy”. He is sporting the latest...
By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly. The rapid pace of digital transformation has caught many established businesses off guard, and we’ve...
By Paul Ellis | @PaulEllisUK Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; or simply don’t have the time for it. If this...
By Izi Singleton | @DigitalLead_Iz In an effort to get to know my colleagues at DLA better, I have decided to interview them and give you all an insight into their thinking. This week, the spotlight is on our co-founder Adam Gray. Adam is one of the best in the biz – a published author...
By Katie King | @katieeking https://www.youtube.com/watch?v=EJsaHrrmFc8 Watching the UK’s new BBC Two double-glazing TV sitcom White Gold these past few weeks, I’ve been transported back to the flash, brash attitudes of the 1980s salesman. The characters ring true; my husband was an estate agent in north London then. Enough said. White Gold is entertaining (prepare yourself...
By Peter Springett | @PeterSpringett Thought leadership. I know. It’s one of the most over used phrases in business, not least in marketing. But it deserves closer examination and in my opinion a better definition for 2017. At Digital Leaders Associates, we believe thought leadership sits at the intersection of Innovation (original thinking, new discoveries);...
by Tim Hughes | @Timothy_Hughes | LinkedIn Hashtags have now become a part of our modern language #JustSaying. They seem to have seeped into every part of our lives; every marketing campaign has to have one (does anybody track them or engage with the users afterwards?). Above is a napkin from the sandwich company “Eat”...
by Adam Gray | @AGSocialMedia | LinkedIn When I started my previous business, “Adam Gray Social Media”, like many small businesses I engaged with mainly other small businesses. And whilst it was great to get hands-on and make a difference for these guys it was also quite frustrating. Frustrating because they didn’t embrace change as...
By Peter Springett | @PeterSpringett Imagine you’re an author-editor in a successful B2B agency. You produce blogs, white papers, opinion pieces and web articles. You can also turn your keyboard to advertising copy, email campaigns and social posts. One day a client calls up. “I’m hearing a lot about the importance of writing. Millennials are...
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