by Ian Moyse | @IMoyse | LinkedIn Marketers, you have a problem – and it’s not a small one. In addition to the much discussed changes in buyer behaviour and research showing the demise of traditional marketing approaches, GDPR (General Data Protection Regulation) is now looming over us. This will be enforced from May...
by Adam Gray | @AGSocialMedia | LinkedIn Sadly, I speak from experience. Every business that desires to become social, to become a friend/trusted adviser/adored brand of its audience will struggle for a host of reasons. Here are my personal TOP 5! At number 5: Expecting people to ‘get it” and work things out. Social is...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world, I was lucky to work for a sales leader who “got” Social. Not in a “I say I understand because I need to politically”, but in actual deeds. As somebody once said to me, “in leadership, somebody that “gets” Social...
by Ian Moyse | @IMoyse | LinkedIn The standard telephone has been a stalwart of our working lives going back decades. Customers would call during normal working hours and out of hours get a “we are closed between X & Y o’clock, please call back” message. This was something we all accepted as the norm. ...
by Alex Low | @Alexander_Low | LinkedIn We have all seen them, I have probably even been one of them myself in the past. You know who I am talking about. Be it in the gym, on the running track, ski slopes, sports field – there is always “that guy”. He is sporting the latest...
By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly. The rapid pace of digital transformation has caught many established businesses off guard, and we’ve...
By Paul Ellis | @PaulEllisUK Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; or simply don’t have the time for it. If this...
by Adam Gray | @AGSocialMedia | LinkedIn When I first started out in sales a sales mentor sat me down and explained that “less is more”. He respected my energy and tenacity but pointed out that sales wasn’t about “plate spinning” and “numbers”, it was about winning. The more deals you close, the more revenue...
by Adam Gray | @AGSocialMedia | LinkedIn How do you find the right speaker for your event? Here are 10 ideas that will help you find the right expert who can start a conversation from the stage – and on social. Start your search on YouTube (rather than Google). Watch speakers in action beforehand. They...
by Ian Moyse | @IMoyse | LinkedIn I am often asked how I benefit from using social media, what it is and how it came into being in the first place. As we speak, it soon becomes clear that the questioner has a specific goal, for example getting into account XYZ or winning a specific...
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