by Ian Moyse | @IMoyse | LinkedIn Having been on social networks for many years, starting with Linkedin, progressing to Twitter and then others, I have found that the real benefit is meeting great people that you would have missed otherwise. Many people in business often ask me why take part in social at all,...
by Adam Gray | @AGSocialMedia | LinkedIn I seem to keep seeing articles (on LinkedIn primarily) about why traditional telephone sales and meetings are better than social selling…and whilst usually I don’t rise to such bickering I felt compelled to write something this time. For those of you who are exponents (and advocates) of traditional...
by Adam Gray | @AGSocialMedia | LinkedIn This week our good friend Simon Kemp came out with his “state of the nation” report – 2018 Q4 Global Digital Statshot which for us is a fantastic tool to see how the macro shifts in behaviour influence what we and our clients do at a more micro...
by Adam Gray | @AGSocialMedia | LinkedIn As Winston Churchill once said “I’m sorry I wrote you a long letter but I didn’t have time to write a short one” so I apologise about the fact that this is a 1000 word article rather than a 400 word one. I have been in business for...
by Tim Hughes | @Timothy_Hughes | LinkedIn Many years ago I worked for a manager and at the start of every Financial Year we would be emailed about a team meeting. What would we like to do as a team bonding event? Ideas would be put forward and the answer …. it would always be...
by Tim Hughes | @Timothy_Hughes | LinkedIn Many companies that come to us are scared. They know that, as a number of CMOs have said to us “Marketing does not work anymore”. We have also seen a number of CMOs being fired for putting forward plans based on “old world” plans, which we know in...
by Tim Hughes | @Timothy_Hughes | LinkedIn When Adam and I started Digital Leadership Associates (DLA) www.DLAignite.com and when we first met Alex and he came on board with us we had a dream, which is to change the world with social. We realised that there are a number of “sub dreams” that we need to...
by Adam Gray | @AGSocialMedia | LinkedIn An interesting thing about humans is that we seem to prize knowledge very highly…but in itself it has little or no value. I’ve worked at a number of organisations over the years that have treated training programmes as a major objective each year. Staff were expected to complete...
by Tim Hughes | @Timothy_Hughes | LinkedIn Ever since I started in sales, there has always been a need to map salespeople, in fact to map all people with an organisation. From a sales prospective, the only way we can measure this is based on past performance or with employees we often use objectives. Employers...
by Adam Gray | @AGSocialMedia | LinkedIn So here we are…in California. Tim and I have come here to meet interesting people as this is so often how things get started. You have conversations…you develop relationships…then you do business. We’ve had a good week meeting-up with people who we’ve known from work we’ve done over...
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