…but you shouldn’t and here’s why by Adam Gray | @AGSocialMedia | LinkedIn We work with lots of companies to help them develop their social presence. Often this takes the form of working with them to use social selling as a way of growing their visibility, their pipeline and their sales. As with so much...
by Tim Hughes | @Timothy_Hughes | LinkedIn Earlier this week we posed a series of questions that sales professionals could ask the marketing team as we head into 2018. In the interests of balance, here are some questions that sales must answer in the interests of the business. Ready? Here we go! When are you...
by Tim Hughes | @Timothy_Hughes | LinkedIn Ever since I started in work some 25 years ago I’ve been creating networks. In the early days that meant a folder that I put business cards in, my paper diaries, the people I met, my friends and my family. Networks are so important. Take my 80-year-old mother....
by Alex Low | @Alexander_Low | LinkedIn If you live in London like I do, or have been fortunate enough to visit, you will no doubt have used the world famous “Underground” or “Tube”. The map of all the stations is like a work of art, famously designed by Harry Beck. It’s a great visual...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the end of last year, DLA co-founder Tim Hughes spoke to influencer experts Onalytica about some the key challenges facing social selling teams. He talks about the influences on his career and how he believes social selling is becoming the de facto sales technique today and into...
by Adam Gray | @AGSocialMedia | LinkedIn I don’t mean to start the new year with a rant. Really, I don’t but looking over social media and seeing what people claim just makes my blood boil. As you know, we operate in the social media management consultancy space. Without wishing to sound arrogant, we are...
by Alex Low | @Alexander_Low | LinkedIn Based on recent conversations with Microsoft and LinkedIn it would seem so. Microsoft now market Dynamics 365 and Sales Navigator as a relationship sales tool. LinkedIn are focussing more on Sales Navigator for account management rather than out-and-out new business. I also see it supporting Account Based Intelligence...
by Alex Low | @Alexander_Low | LinkedIn I read this paper by Microsoft, and it was this piece by Carol Dweck which stood out for me: I like the way it is simple and to the point. Are you a fixed mindset person or do you have a growth mindset. Having spent the last 15...
by Alex Low | @Alexander_Low | LinkedIn I was reminded recently about an old sales adage that still rings true – Does Black & Decker sell drills or holes? You start with the problem. You need to make a hole in the wall to hang a picture, so now you need to find a solution....
by Ian Moyse | @IMoyse | LinkedIn With Christmas just past us, I reflected on some of the changes I have witnessed in the gift giving market, prompted by an email that caught my attention offering a new type of gift. We are used to a world of gift vouchers. Back in the day they...
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