by Tim Hughes | @Timothy_Hughes | LinkedIn A friend of mine recently had a conversation that went something like this: “Friend: Hi, I want to talk about how we can run some campaigns in your accounts Supplier: That’s all very interesting but it’s Q4 and we are closing Friend: In-between closing do you have time...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling at C-Level has always been the “holy grail” of selling. Many people say they do it, but few achieve it. I recall sitting in a meeting, in a previous company, where a senior manager said that we would run a telesales campaign, to launch a new SaaS...
by Alex Low | @Alexander_Low | LinkedIn First, big congratulations to a lot of my network. I am seeing many updates and changes to profiles where you have been promoted or started a new role. It is always great seeing friends and peers progress in their career. The problem is that I have no idea...
by Adam Gray | @AGSocialMedia | LinkedIn We were talking to a prospective licensee the other day. They are a sales and management training company, and during the conversation they cited some research which shocked me. I mean, it shouldn’t have done because we can all see that the world is moving in this direction,...
by Alex Low | @Alexander_Low | LinkedIn I am fortunate enough to sit on the board of the Army & Navy Club, known as The Rag. Recently I was at our annual club dinner. I don’t think the Chairman will mind me saying this; I am usually the youngest at these social gatherings by 20-30...
by Tim Hughes | @Timothy_Hughes | LinkedIn Clive Humby, UK Mathematician and architect of Tesco’s Clubcard, is widely credited as the first to coin the phrase: “Data is the new oil.” In fact, the whole quote reads: “Data is the new oil, valuable, but if unrefined it cannot really be used. It has to be changed into...
by Tim Hughes | @Timothy_Hughes | LinkedIn I know digital marketing hasn’t really changed that much over the last few years. For example, we changed our website, so it could be accessed via mobile. We also needed to change some of our SEO and think about social media algorithm changes. Not really that thought provoking!...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has not changed, since I started 25 years ago. What has changed is the ability to use new technologies that help us sell. For example, social media listening, LinkedIn and enterprise social networks. When I was at school, there was one BBC microcomputer, three TV channels and...
by Alex Low | @Alexander_Low | LinkedIn Cold-calling still works in 2017. But only if you’ve done the digital groundwork in the first place. Here are 10 straightforward steps you can take, from LinkedIn to working with your marketing team, to line up the first of many meetings. 1. Build your personal brand on LinkedIn...
By Richard Doyle | @Deverons1 I was watching TV one Sunday morning recently and I was struck by an article about Japanese whisky. Although it divides opinion, there is no question that the Japanese whisky industry has developed a wonderful product that is winning awards around the world. The one thing that stood out for me...
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