by Tim Hughes | @Timothy_Hughes | LinkedIn For those of you that don’t know me, I have 190,000 followers on twitter, all grown organically over the last eight years. Even our company twitter handle DigitalLeaderA grows organically by 1,000 followers a month. The secret? Good quality content and engagement. Think about this: Last weekend, we...
by Ian Moyse | @IMoyse | LinkedIn Having been on social networks for many years, starting with Linkedin, progressing to Twitter and then others, I have found that the real benefit is meeting great people that you would have missed otherwise. Many people in business often ask me why take part in social at all,...
by Tim Hughes | @Timothy_Hughes | LinkedIn Founded in 1957, The Shirelles were an American girl group, that had their first hit with “Tonight’s the Night”, in 1960. They went on to have seven top 20 hits. “Will You Still Love Me Tomorrow?” was also released in 1960 and gave them their first number one....
by Tim Hughes | @Timothy_Hughes | LinkedIn You’ve seen it all before. Your mobile rings and you don’t know the person, so you just let it go to voice mail. Or somebody emails you. Sales emails don’t usually say “buy my stuff” like they did ten years ago, there is usually some “bait” or a...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has changed in the last five years. Why? Because the buyer process has changed. Whenever something is purchased, from a car to a multi-million dollar IT system, people are using search engines and social networks to self-educate. This could be to understand and configure the makeup of...
by Tim Hughes | @Timothy_Hughes | LinkedIn What is a cold call? It is a way of using the telephone to interrupt somebody. Email marketing is similar, you send emails to a stranger to interrupt them to try and sell them something. This works up to a point. But the problem is that today people...
by Tim Hughes | @Timothy_Hughes | LinkedIn It seemed an easy way to get people “pre-pipe” and market to them. For example, you put a 2,000-word e-Book on your website, and collected people’s email addresses as they registered. “Fair Trade” people called it. You gave your email and you got an information rich (you hoped)...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the blog “Take a Long Hard look at your Social” I make the comments: People don’t read ads anymore We fast forward through ads on the TV If you call me and I don’t recognise your number in my phone I won’t take the call Send me...
by Adam Gray | @AGSocialMedia | LinkedIn I sometimes feel that I end up writing the same things over and over again, and I will keep doing that until people listen! No, but joking aside, this is the big one. I think I need to frame this first, so please open your mind and think...
by Adam Gray | @AGSocialMedia | LinkedIn We all know that in marketing it is getting harder to deliver good results as years go by. Difficult at both a strategic and a tactical level. Our audiences have become de-sensitised to our advertising, our sponsorship, our emails and our letters. People are also spending a higher...
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