by Adam Gray | @AGSocialMedia | LinkedIn We all know that in marketing it is getting harder to deliver good results as years go by. Difficult at both a strategic and a tactical level. Our audiences have become de-sensitised to our advertising, our sponsorship, our emails and our letters. People are also spending a higher...
by Tim Hughes | @Timothy_Hughes | LinkedIn It’s now a year ago to the day that Adam Gray (Twitter: @agsocialmedia) and I set up Digital Leadership Associates (Twitter: @digitalleadersA). It’s been an interesting year and yes, I’m having the best time of my life. Living the dream you could say. When Adam and I first met...
by Alex Low | @Alexander_Low | LinkedIn I have been working for myself for the last six months and it has been an amazing eye opener. It is the first time in my 15-year career that I have not been wedded to a corporate mothership, and boy does it feel good. One of the biggest...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we close out for summer, do we have everything in place to fill those pipeline gaps in September? For those of us with a calendar financial year the last two quarters are critical to make sure we close business in November as it’s so difficult to get...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at DLA we have one objective about our social selling programs: Quality. We have to see our customers getting a return on their investment. We see so many social selling programs, which are actually just tick box exercises. Somebody thinks it’s a good idea, but there are no measures...
by Tim Hughes | @Timothy_Hughes | LinkedIn Shock, horror… Tim Hughes, social selling innovator and pioneer telling you to stop your Social selling project. Yes! Regardless of if you are running your social selling program as a pilot or enterprise wide, you must have a proper governance structure involved and know the expected outcomes. The...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was cold called today, the conversation went something like this. “Hi is that Timothy?” “Yes, who’s that?” They tell me their name: “I’ve been on your website and see you don’t use video, would you be interested in using video?” “I would but don’t have any money”....
by Alex Low | @Alexander_Low | LinkedIn I still get asked the question, “What is social selling?”. But I’m not surprised. I still see lots of posts from other businesses that claim to offer social selling as a service, but which misunderstand the basics. As more and more of these questions stacked up, I decided...
by Alex Low | @Alexander_Low | LinkedIn How do I get my SSI score as high as possible? Is the wrong question to be asking yourself. I have seen a number posts and questions on this topic which has led me to share my thoughts. Some context on my experience. I have been using Sales Navigator...
by Tim Hughes | @Timothy_Hughes | LinkedIn A salesperson friend of mine called me up and the conversation went like this … Salesperson: They have re-organised again and I have a set of fresh accounts. Me: What a great opportunity. Salesperson: But I’ve got to ring them all up. Me: How many you got? Salesperson:...
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