by Tim Hughes | @Timothy_Hughes | LinkedIn I was talking to one of our clients the other day and they complained. “Too be honest Tim” they said “since implementing your social selling program, we have so much inbound, we don’t know what to do with it”. We always teach clients how to get inbound as...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here are just a few of the reasons! Posting across multi-platforms. For example posting the same content on Instagram, Facebook, Twitter, etc … It may well “save you time” but it steals time from your followers who probably follow you on multiple platforms …. Another clue you are...
by Tim Hughes | @Timothy_Hughes | LinkedIn CEB (now Gartner) have the 57% statistic. Which if you didn’t know is based on a large sample of buyers in a business to business (B2B) context. In summary, this means that the buyer no longer needs to ring you up and ask for a brochure. You may...
by Tim Hughes | @Timothy_Hughes | LinkedIn Most people who write about influencer marketing write in a B2C context. We all see stars walking on red carpets and they are just walking billboards / advertisements for this designer or that. This set of earrings or that, this make up or that. The thing is, if...
by Adam Gray | @AGSocialMedia | LinkedIn Today sees the demise of Klout, the “standard for influence” in the social world…but is that a good or bad thing? Like so many things it has its plus and minus sides. Klout was created to give social media users a “score” for their influence. So depending on...
by Tim Hughes | @Timothy_Hughes | LinkedIn When you start a Social Selling program it is critical that you measure the program from the “get go”. As it’s vital you can prove: It’s making an impact to your business You can show the individuals are progressing and demonstrating the right behaviour There is support for...
by Tim Hughes | @Timothy_Hughes | LinkedIn Since I started my first sales job some 25 years ago, you need to be able to create credibility and internet in a nanosecond, it is nothing new. My first roll was selling payroll and personal software into Enterprises. My first day I was handed a print and...
by Tim Hughes | @Timothy_Hughes | LinkedIn LinkedIn is social selling? We often get asked, (probably as LinkedIn has such a massive hold on the social selling marketing) and that (obviously) they want to sell you there product. So many times people ask us is Linkedin = social selling? If we think about the main...
by Tim Hughes | @Timothy_Hughes | LinkedIn As part of our Social Selling / Employee Advocacy program here at Digital Leadership Associates we teach people how to blog. Blogging is a great way for sales people and employees to demonstrate they are “experts”. We know that any buyer that is looking for an expert to solve their...
by Adam Gray | @AGSocialMedia | LinkedIn Before I get in to the meat of this blog, let me just run a few facts past you. These are facts that you already know, but nonetheless it’s a good idea to be on the same page: 2008 Barack Obama was elected President of the United Staes...
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