by Tim Hughes | @Timothy_Hughes | LinkedIn As we move into the summer session many of us will have time to think as we go on out holidays. One question which will be on many people’s lips will be, “how will I make my sales number this year?”. The lucky few will have already made...
by Adam Gray | @AGSocialMedia | LinkedIn We have lots of meeting with lots of companies and one theme that we see time and again is that social media is an attractive (if perceived as slightly risky) thing for the company to do. Social media, as we all know, connects organisations with their stakeholders and...
by Tim Hughes | @Timothy_Hughes | LinkedIn Things have changed in the last few years. Buyers start their own buying process, they self-educate on-line advising us sales people. Why? Well, today we have a bad rap. There are too many people with manipulative scripts cold-calling people. So how do we get more leads and how...
by Tim Hughes | @Timothy_Hughes | LinkedIn Founded in 1957, The Shirelles were an American girl group, that had their first hit with “Tonight’s the Night”, in 1960. They went on to have seven top 20 hits. “Will You Still Love Me Tomorrow?” was also released in 1960 and gave them their first number one....
by Adam Gray | @AGSocialMedia | LinkedIn The transformational nature of social media is something that we couldn’t possibly have envisaged even 20 years ago. That’s something I can’t stop talking about (if you’ve met me you’ll know what I mean!). So, let me tell you about where I’ll be in the next few weeks...
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we are fortunate enough to work with a load of great companies, some of whom are household names. Many of them are globally successful organisations and have recruited (and retained) some of the most talented people I have met. But (and there’s always a...
by Tim Hughes | @Timothy_Hughes | LinkedIn My business partner tells a story about the time he drove to St. Albans, which is a town a few miles outside London. When he got there, his client was very excited and agitated. What’s up, Adam asked. “Did you see our ad?”, was the answer. Adam hadn’t....
by Tim Hughes | @Timothy_Hughes | LinkedIn Employee advocacy programs seem to be in vogue at the moment. The plan is very simple: with many employees now on social media, why not get them to tweet on the company’s behalf? If you have 100,000 employees and they are all tweeting, your share of voice is...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is a lot of talk and articles about Employee Advocacy, many of them are pretty “fluffy” and certainly wouldn’t stand up to any financial rigour. As business leaders we don’t want to be shown research figures, they are all “so what?”. We want to understand the business...
by Tim Hughes | @Timothy_Hughes | LinkedIn Social Media over the last two years has jumped from Marketing to Sales to customer service to HR to Procurement to Supply Chain and it’s now jumped to Finance. In fact social media is now used throughout the business. Why is this? More than 4.1 billion people are...
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