by Ian Moyse | @IMoyse | LinkedIn With days to go until GDPR becomes enforceable as law, I continue to be invited to keynote at events, speak on webinars and the like, finding even at this late stage that many in the audience are only just started on their GDPR journey. It is interesting to...
by Tim Hughes | @Timothy_Hughes | LinkedIn On the 29th May 1981 – The pop band The Jam released a single (remember them?) called Funeral Pyre, a version on YouTube is on this link The Jam – Funeral Pyre https://youtu.be/jiagU0fFCMU via @YouTube I was reminded of it when watching the feedback of marketers over the...
by Tim Hughes | @Timothy_Hughes | LinkedIn Life in a Post GDPR World The evidence is there that something has happened across multiple industries, I’m not going to quote research at you as we all go on-line and buy stuff. We take that business-to-consumer (B2C) buying patterns and bring it with us into the business-to-business...
by Tim Hughes | @Timothy_Hughes | LinkedIn The mistake that most people make when talking about old legacy sales methods against modern ways (like social selling) is they rely on CEB now Gartner research and or SalesForce research and to be honest we’ve heard it all before. Efficiency and Effectiveness. As Sales Leaders, we know...
by Tim Hughes | @Timothy_Hughes | LinkedIn Today I’m with customers in London, so I was up and getting ready. My partner is on business in Ireland so I usually I have to make as little noise as possible. As she was away, I could have Planet Rock through Alexa. It was while I was...
by Tim Hughes | @Timothy_Hughes | LinkedIn When we heard about GDPR we wondered how it would impact on Marketing Automation. And the whole software industry that had grown up around it. Here we had a tool, where you could literally pour email addresses in at the top and fire out more and more newsletters,...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just seen a post from a CX vendor on LinkedIn. A number of things concern me, but do not surprise me. The vendor is using employees to post corporate content. I’m not sure about you but this is nothing more than corporate spam. The first thing is...
by Tim Hughes | @Timothy_Hughes | LinkedIn Posting across multi-platforms. For example posting the same content on Instagram, Facebook, Twitter, etc … It may well “save you time” but it steals time from your followers who probably follow you on multiple platforms …. The classic is using products like Buffer to multiple-post. Another clue, you...
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