by Tim Hughes | @Timothy_Hughes | LinkedIn With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project. It’s amazing when we see the way social can change people’s lives, especially with sales people. Social enables a sales team to...
By Christine Bailey | @christinebailey One hundred and sixty-nine years. That’s how long the The World Economic Forum predicts it will take us to close the gender gap. We have to get there faster! And so, on International Women’s Day (March 8), women around the world are called to action to accelerate gender parity – to...
by Tim Hughes | @Timothy_Hughes | LinkedIn How do we get that balance between Sales and Marketing? As a salesman I am often torn between the arguments for awareness and the need for leads. OK, I lied, we need leads and we need them now. With my “sales” hat on, I recall the day of...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I started my sales career, I spent the first 5 years selling to Public Sector (I think it’s called Federal Sector in the US). While it probably took me 12 months to get used to the ebb and flow, you soon get used to the challenges and...
by Tim Hughes | @Timothy_Hughes | LinkedIn This week @CBROnline posted an article about Oracle investigating $70 Billion to takeover Accenture. Some people thought it was a slow news day or a rehash of the rumours that came out 20 years ago when there was talk of Oracle buying Arthur Anderson. The piece by James...
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text header_font_size=”30″ text_line_height=”1.7″ use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.4″] by Adam Gray | @AGSocialMedia | LinkedIn The importance of having a plan is crucial in any element of business, that’s a fairly well accepted fact. Social media is no different. But for most organisations this presents a fairly major...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is a saying in London where DLA is based, that “you wait for a bus for ages and then three come along in quick succession”. It would seem it is the same with advertising fails, or is there a pattern forming? First there was the Pepsi ad:...
by Tim Hughes | @Timothy_Hughes | LinkedIn Can I just Press a Button and have 20,000 Followers and be a Thought Leader? If you have got this far in reading this article I guess you probably know the importance of social media. Here at DLA we get asked everyday about how much time people should...
by Tim Hughes | @Timothy_Hughes | LinkedIn I purchased an Amazon Echo for Christmas and we have got used to Alexia being part of the home. From switching the kettle on to shopping lists, Alexia is helping us with some of the chores. AI is already upon us and while some people will go into...
BY ANDRZEJ MARCZEWSKI | @GamifiedUK Gamification is potentially powerful sales tool when implemented well. You have probably used it in some way, measuring performance with SSIs for instance. Sales have seen the use of simple gamification tactics for many years, with sales leaderboards being a staple of many teams. Gamification is, put simply, the use of game...
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