by Tim Hughes | @Timothy_Hughes | LinkedIn How do we get that balance between Sales and Marketing? As a salesman I am often torn between the arguments for awareness and the need for leads. OK, I lied, we need leads and we need them now. With my “sales” hat on, I recall the day of...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I started my sales career, I spent the first 5 years selling to Public Sector (I think it’s called Federal Sector in the US). While it probably took me 12 months to get used to the ebb and flow, you soon get used to the challenges and...
by Tim Hughes | @Timothy_Hughes | LinkedIn We are not LinkedIn trainers, we are Social Selling trainers. LinkedIn is only 30% of your social graph. Social Selling is a change of behaviour and while the tool is important “A fool will a tool is still a fool”. Our training and mentoring enable people to understand...
By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and discipline that is both effective and engaging. A key area in business that teamwork,...
By Peter Springett | @PeterSpringett As the dust settles on the UK general election, analysts are queuing up to describe social media’s impact on voting behaviour. The press, especially the right-wing tabloids have traditionally claimed the credit for swaying public opinion. But as political parties refine their social campaign strategies, it’s becoming clear that more...
by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come...
by Ian Moyse | @IMoyse | LinkedIn By 2020 it is expected that customer service will overtake price and product as the key brand differentiator (Source : Walker ‘Customer 2020’ Study) Customers perception of service has changed in the past 10 years as new mediums such as slick e-commerce (the Amazons of this world), social...
by Tim Hughes | @Timothy_Hughes | LinkedIn Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because buyers were unsophisticated and had nowhere else to go to...
by Adam Gray | @AGSocialMedia | LinkedIn This Spring The BIP is being held in Bassenthwaite in the Lake District in a lovely country house hotel. It is a two day immersion event where business owners and managers get to listen to some great speakers and take part in some fantastic exercises to help them...
by Adam Gray | @AGSocialMedia | LinkedIn Alex Low, one of our team, the top Sales Navigator expert in EMEA…and possibly the world, wrote a social selling rap the other day…and he coined the phrase “digital bacon”…which got me thinking… About 15 years ago I took a redundancy package to leave a company that I...
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