by Adam Gray | @AGSocialMedia | LinkedIn This Spring The BIP is being held in Bassenthwaite in the Lake District in a lovely country house hotel. It is a two day immersion event where business owners and managers get to listen to some great speakers and take part in some fantastic exercises to help them...
by Tim Hughes | @Timothy_Hughes | LinkedIn Before sitting down and writing this, I thought I would Google “CEO” and find out what is the definition of a CEO. Wikpedia states, a CEO is “charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element”. ...
By Katie King | @katieeking It’s 14 years since years since LinkedIn launched. It took a while to get going, with as few as 20 new sign-ups some days. At last count, there were 500 million users. Imagine being able to harness anything like that kind of growing power, that kind of reach, that kind...
by Tim Hughes | @Timothy_Hughes | LinkedIn As detailed in the course so far the overarching requirement for any organisation is to have a strategy. I realise most companies have a business strategy, but this is a “future state” document. It is a fundamental as “if you were going to start the company again, where...
by Alex Low | @Alexander_Low | LinkedIn Originally written for and published in The Lawyer Simple answer is yes, and they should be. The problem is that any organisation faces today is that the old school approach to business development and marketing is no longer working – cold calling, mass outbound emails, self-inflated thought leadership...
by “MC” Alex Low | @Alexander_Low | LinkedIn Yo, Social Selling, Let’s kick it!!!! Social & Digital Baby, Social & Digital Baby All right stop, Collaborate and listen Alex is back with my brand new invention Social grabs a hold of me tightly Then I flow like a blog post daily and nightly Will it...
By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and discipline that is both effective and engaging. A key area in business that teamwork,...
By Peter Springett | @PeterSpringett As the dust settles on the UK general election, analysts are queuing up to describe social media’s impact on voting behaviour. The press, especially the right-wing tabloids have traditionally claimed the credit for swaying public opinion. But as political parties refine their social campaign strategies, it’s becoming clear that more...
by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come...
by Tim Hughes | @Timothy_Hughes | LinkedIn Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because buyers were unsophisticated and had nowhere else to go to...
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