by Tim Hughes | @Timothy_Hughes | LinkedIn One area of the modern buying process that often isn’t discussed is the last “33%” of the buying process. What do I mean by that? We often hear the CEB research that buyers are 57% of the way through the buying process and at 57% they contact a...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading a LinkedIn post (in fact several) by my friend Patrick Kitchell where he made the following statement. “I for one will ask for my personal data the first day of GDPR”. This got me thinking and now it’s something I will certainly be doing. Will your...
In this Tim Talks video, Digital Leadership Associates co-founder Tim Hughes discusses the opportunities and risks of AI in the work place with Neill Horie (@NeillHorie) and DLA’s AI expert, Katie King @katieeking. In the conversation they share ideas on how AI will impact an organisation. For example, how AI can be a unifying technology...
by Tim Hughes | @Timothy_Hughes | LinkedIn While sitting in the speaker lounge at the recent sales hacker conference, there was a conversation that I see many times on-line and off-line. It usually revolves around the fact that people think that “social selling means selling over social”. Put it another way, somebody sends you a...
by Tim Hughes | @Timothy_Hughes | LinkedIn We were called in to see a prospective customer the other week by the marketing director and were told we needed to meet the marketing manager. “I don’t know why you are here really” said the marketing manager, “we are already social selling!” “Are you?” was my reply....
by Adam Gray | @AGSocialMedia | LinkedIn Social media sometimes provides interesting insights into the human psyche. How people, despite their own experiences, sometimes fail to see and believe what’s going on. Whilst travelling to Canada I had an experience of this which made me smile and made me think about how so many people...
by Tim Hughes | @Timothy_Hughes | LinkedIn There is an old saying in management that there are two ways to motivate people. Carrots, which motivate staff in a positive way, and sticks, which motivate staff in a negative way. Of course, that is a simplification, there are many ways to energise staff, but in this...
By Dan Purvis | @DanPurvis Business investment in social media is growing. In the U.S. alone social media spending is expected to increase to $17.34bn in 2019 , indicative of the value social can bring to business. However, once you have invested in social media management, you’ll want palpable and tangible results. This article will...
by Alex Low | @Alexander_Low | LinkedIn In my experience, there are currently three trains of thought in the market today when discussing to what extent a business is social. We don’t need it. Our brand speaks for itself and our buyers don’t use social anyway. We are already social and are being social. Marketing...
by Tim Hughes | @Timothy_Hughes | LinkedIn Artificial intelligence (AI) is coming after your job, your business. Are you ready? In this video, Tim Hughes talks with DLA’s Artificial Intelligence (AI) expert Katie King about the revolution that will transform every business, including yours. In addition, Katie offers five practical steps organisations can take to...
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