by Tim Hughes | @Timothy_Hughes | LinkedIn Somebody recently told me about their social media campaign and how it “did nothing”. And I’m sure there are many such campaigns. So how do you (with few followers) create a campaign that people interact with or better still generates meetings. First and foremost, you need good content....
by Tim Hughes | @Timothy_Hughes | LinkedIn The CEB research figures show that people are 57% of the way through the buying process by the time they contact a sales person. If you think about it, we all go on-line and research the products we buy from cars to multimillion enterprise systems. In fact, the...
by Alex Low | @Alexander_Low | LinkedIn I have just had an amazing weekend away with my wife, celebrating her birthday and getting some much-needed rest from being the parents of a two-year-old. We stayed at the Dormy House Hotel in the Cotswolds and it is an amazing place: location, food and staff were brilliant....
by Adam Gray | @AGSocialMedia | LinkedIn It’s early on a Saturday morning, the family are all still asleep, so I’m checking messages and I come across a video clip of Gary V that Tim has drawn my attention to: “Innovate or die”. Gary is talking about why Toys-R-Us has gone bankrupt and he said...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was cold called today, the conversation went something like this. “Hi is that Timothy?” “Yes, who’s that?” They tell me their name: “I’ve been on your website and see you don’t use video, would you be interested in using video?” “I would but don’t have any money”....
In this Tim Talks video, Digital Leadership Associates co-founder Tim Hughes discusses the opportunities and risks of AI in the work place with Neill Horie (@NeillHorie) and DLA’s AI expert, Katie King @katieeking. In the conversation they share ideas on how AI will impact an organisation. For example, how AI can be a unifying technology...
by Tim Hughes | @Timothy_Hughes | LinkedIn While sitting in the speaker lounge at the recent sales hacker conference, there was a conversation that I see many times on-line and off-line. It usually revolves around the fact that people think that “social selling means selling over social”. Put it another way, somebody sends you a...
by Tim Hughes | @Timothy_Hughes | LinkedIn We were called in to see a prospective customer the other week by the marketing director and were told we needed to meet the marketing manager. “I don’t know why you are here really” said the marketing manager, “we are already social selling!” “Are you?” was my reply....
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I read an article where the person used the term “content shock”. I had no idea what this was so I had to Google it. Content shock is the position where there is so much content, that it’s a waste of time creating it. So...
By Andrew Ford | @AndrewFordUK Entrepreneurs are the powerhouses behind our diverse, successful small businesses. Whilst experts in their fields, though, not all entrepreneurs are entirely up-to-speed on digital marketing, which remains a minefield to many SMEs. Most small businesses now have a website, but it’s all too easy to adopt a ‘build it and...
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