by Alex Low | @Alexander_Low | LinkedIn I still get asked the question, “What is social selling?”. But I’m not surprised. I still see lots of posts from other businesses that claim to offer social selling as a service, but which misunderstand the basics. As more and more of these questions stacked up, I decided...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was cold called today, the conversation went something like this. “Hi is that Timothy?” “Yes, who’s that?” They tell me their name: “I’ve been on your website and see you don’t use video, would you be interested in using video?” “I would but don’t have any money”....
by Alex Low | @Alexander_Low | LinkedIn I was chatting with the Head of Sales Enablement at Hootsuite the other day, Shamis Thomson. We were debating whether Canada has any decent wine or not. Evidently it does, based on his pitch to me, the rest of the table, and possibly the restaurant. We soon knew...
by Tim Hughes | @Timothy_Hughes | LinkedIn If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not selling on social. It’s subtler than that. Let’s start at the beginning This isn’t about social selling vs cold calling. We as sellers no longer call the shots. Buyers...
By Katie King | @katieeking Digital technology is continuing to evolve at pace, as it infiltrates almost every aspect of our working lives, and it’s already empowering people to take significantly more responsibility for talent management and HR activities. Digital is enabling talent management to become less of a centralised HR activity, but more of...
Katie King is Head of Digital Transformation for Digital Leadership Associates. We asked her a few questions about her background, the role of digital transformation in business, and how she relaxes when she’s not helping clients prepare for a successful future. Tell us a little about yourself and your background I was born in London;...
By Katie King | @katieeking Artificial intelligence (AI) is advancing at lightning pace, but there has been an inconclusive focus on its real impact on employment and the way we learn. Whilst these new technologies can improve the speed, quality and cost of available goods and services, we don’t yet know the extent to which...
by Tim Hughes | @Timothy_Hughes | LinkedIn Shock, horror… Tim Hughes, social selling innovator and pioneer telling you to stop your Social selling project. Yes! Regardless of if you are running your social selling program as a pilot or enterprise wide, you must have a proper governance structure involved and know the expected outcomes. The...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at DLA we have one objective about our social selling programs: Quality. We have to see our customers getting a return on their investment. We see so many social selling programs, which are actually just tick box exercises. Somebody thinks it’s a good idea, but there are no measures...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we close out for summer, do we have everything in place to fill those pipeline gaps in September? For those of us with a calendar financial year the last two quarters are critical to make sure we close business in November as it’s so difficult to get...
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