by Adam Gray | @AGSocialMedia | LinkedIn A great quote attributed to either Arnold Palmer or Gary Player…in fact it doesn’t belong to either of them (but was popularised by both)…but the point is that it’s a brilliant headline for how to behave in business and particularly in social media. Since the beginning of time...
by Tim Hughes | @Timothy_Hughes | LinkedIn Last week are was in Barcelona and I was asked to run an hour workshop for a team. This I did and like any workshop there was a little exercise for people to do. At the start of the presentation, I told the audience there would be an...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the things we have seen in the market is a rush to provide social selling service, for a public that (probably) doesn’t know much about Social Selling. For example there is a person that offers services on how to be a LinkedIn Influencer, while from her...
by Adam Gray | @AGSocialMedia | LinkedIn Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small technical consulting company who want...
by Ian Moyse | @IMoyse | LinkedIn I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs of the...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was tagged recently in a question by Brandon Redlinger, he asked: “Here’s the $1M question – should sales reps be writing and curating content on social? Or is their time better spent selling?” Noah Goldman tagged me and I wrote: “As a sales person I never make...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the biggest mistakes that people make with social, is they think it’s all about posting. They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks. Then what usually happens is that...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of my favourite advertisements became a “catchphrase” at the time. “No Luton airport”. The ad was for the drink Campari. There is a link to the ad here. In the “old days” the way you sold products was pretty simple, you paid a couple of celebrities, in...
by Tim Hughes | @Timothy_Hughes | LinkedIn With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project. It’s amazing when we see the way social can change people’s lives, especially with sales people. Social enables a sales team to...
by Tim Hughes | @Timothy_Hughes | LinkedIn How do we get that balance between Sales and Marketing? As a salesman I am often torn between the arguments for awareness and the need for leads. OK, I lied, we need leads and we need them now. With my “sales” hat on, I recall the day of...
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