by Tim Hughes | @Timothy_Hughes | LinkedIn I’m sitting in a session with one of our clients as part of our 12 week social selling program and today is the blogging session. To set an example I always write a blog, so here it is. Today, when I sat down in our session on blogging...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m on the train into London to complete another one of our Social Strategy sessions. We find that companies today see social as a siloed, tactical measure. Social will sit in Marketing, Sales, Customer Service, Human Resources (HR) but nobody has pulled all of these strains together. Often...
by Tim Hughes | @Timothy_Hughes | LinkedIn Often when we engage with clients about Social Selling we hear “Social Selling doesn’t work, we tried x and it didn’t work” for example … “We wrote some content and nothing happened” “We sent 250 InMails and nothing happened” We have written before about how of course these...
by Tim Hughes | @Timothy_Hughes | LinkedIn Over the next two days we are running our first #DLAIgnite conference. Our company, DLA is now 3 years old and we thought it was time to get our Associates and our Resellers / Partners together. This means we are flying them in from all over the world...
by Tim Hughes | @Timothy_Hughes | LinkedIn Why Your Objective is to Get Overlapping Networks with Your Prospects One of the thing we teach in our Social Selling programs is to create a network, rather than having a bunch of contacts. What’s the difference? Adam and I talk about when we first set up Digital...
by Tim Hughes | @Timothy_Hughes | LinkedIn Tonight I went to a clients Christmas drinks, always good to meet clients in a social environment. They had also invited partners and clients, so it was like LinkedIn in real life. One of the people I talked to was a CIO and I asked him about the...
by Tim Hughes | @Timothy_Hughes | LinkedIn Posting across multi-platforms. For example posting the same content on Instagram, Facebook, Twitter, etc … It may well “save you time” but it steals time from your followers who probably follow you on multiple platforms …. The classic is using products like Buffer to multiple-post. Another clue, you...
by Tim Hughes | @Timothy_Hughes | LinkedIn The internet was a global revolution. IT systems became powerful and cheap enough that allowed people to buy and sell across the Internet. Remember the Internet (something we all now see as a utility and human right) had only been around for 30 years. Just imagine, a small...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m not sure if the term “The Three Rs” is universal so I had better explain it. It’s partly a joke and partly serious, the 3 Rs being, reading, writing and arithmetic. The sharp eyed will see that reading, writing and arithmetic don’t all start with an “r”....
by Tim Hughes | @Timothy_Hughes | LinkedIn I spotted an advert from a retailer the other day, but it could be any company that advertises. This advert told me about the companies products and the price. Let’s take a simple case study from history. The company that invented the .MP3 player was Creative Technology Ltd....
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