by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve seen a number of people write on LinkedIn that somebody is telling them not to sell. Then there is a long line of comments, which usually can be summarised as “Selling is a human right” and “it’s snow flake people” telling people not to sell. It might...
by Adam Gray | @AGSocialMedia | LinkedIn An interesting thing about humans is that we seem to prize knowledge very highly…but in itself it has little or no value. I’ve worked at a number of organisations over the years that have treated training programmes as a major objective each year. Staff were expected to complete...
by Tim Hughes | @Timothy_Hughes | LinkedIn This is written for all sales leaders of a certain age that might find social selling scary. If you are that person, read on, if you know one of these people, please share this with them. Before, I start I need to state that I’m 54 (in fact...
by Adam Gray | @AGSocialMedia | LinkedIn Sitting in a coffee shop in San Francisco reflecting on how I have built a global network through being social. I have been to San Francisco once before. About 5 years ago when I was working at Oracle I flew out with my boss for the annual kick-off...
by Tim Hughes | @Timothy_Hughes | LinkedIn It all seems to be straight forward, something “works” so you capture it in a Sales Play Book. Job done. But there it sits gathering dust. Sales Play books change nothing, I wouldn’t say they are a waste of money but if they don’t provide transformation, what’s the...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently wrote an article about video marketing, in summary, I say, of course video should be part of the marketing mix, but let’s be careful here. As we know, marketing is changing, people don’t want to be interrupted, people don’t want to be broadcast at. And of...
by Adam Gray | @AGSocialMedia | LinkedIn The interesting thing about using social media to generate increased revenue, increased visibility and greater efficiency is that you already know all of the answers but you’re simply not putting them in to practice. Often when I give a talk to an audience I get everyone to stand...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m sitting in a session with one of our clients as part of our 12 week social selling program and today is the blogging session. To set an example I always write a blog, so here it is. Today, when I sat down in our session on blogging...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m on the train into London to complete another one of our Social Strategy sessions. We find that companies today see social as a siloed, tactical measure. Social will sit in Marketing, Sales, Customer Service, Human Resources (HR) but nobody has pulled all of these strains together. Often...
by Adam Gray | @AGSocialMedia | LinkedIn My last LinkedIn video is a good example of how to use LinkedIn and your network to “gear” you efforts and here’s the reasoning as to why you should. It’s incredibly easy and the benefits can be (and usually are) huge. So here’s a step-by-step walk through of...
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