by Adam Gray | @AGSocialMedia | LinkedIn Since the advent of digital marketing one of the key objectives has been to “build an email list”. This is because a database of customers and prospects has been thought to be a highly valuable asset for the business. So, the marketing world was thrown in to disarray...
by Ian Moyse | @IMoyse | LinkedIn Through my work both as a sales leader and as a social sales advocate I am always on the look out for new tools and approaches that can make social engagement easier and help you to stand out from the crowd. Here are a few I have found...
By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we move into the summer session many of us will have time to think as we go on out holidays. One question which will be on many people’s lips will be, “how will I make my sales number this year?”. The lucky few will have already made...
by Alex Low | @Alexander_Low | LinkedIn I read this Business Insider article on what one of the youngest employees at Google, Falon Fatemi, is now doing at her company, Node, that could disrupt search as we know it. The phrase “accelerate serendipity” got me thinking. Pre-social, ‘serendipity’ meant that water cooler moment, a chance...
by Adam Gray | @AGSocialMedia | LinkedIn Social media: It’s funny how sometimes there’s an elephant in the room We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come away from a meeting where the client says, “I...
by Tim Hughes | @Timothy_Hughes | LinkedIn Remember Blab? When it was launched and once the “shiny new object” syndrome had died down, people shared a lot of knowledge before the live video platform closed down in 2016. However, most of the conversations tended to be within the “social media bubble”. I’m not sure that...
by Tim Hughes | @Timothy_Hughes | LinkedIn Must admit I missed this article, it was only after Alex Low, who runs my Social Selling practice pointed it out, that I read it. Wetherspoons just deleted its entire customer email database – on purpose To save you reading it, Wetherspoons had previously been fined for sharing...
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