By Peter Springett | @PeterSpringett What’s your content strategy? This is a critical question every business needs to ask itself in 2017. In this article, I’ll explain the key activities and skills that are needed, and why they’re so important. Firstly, content strategy is more than just production. If you have a start-to-end process for...
by Alex Low | @Alexander_Low | LinkedIn I read this Business Insider article on what one of the youngest employees at Google, Falon Fatemi, is now doing at her company, Node, that could disrupt search as we know it. The phrase “accelerate serendipity” got me thinking. Pre-social, ‘serendipity’ meant that water cooler moment, a chance...
by Tim Hughes | @Timothy_Hughes | LinkedIn Must admit I missed this article, it was only after Alex Low, who runs my Social Selling practice pointed it out, that I read it. Wetherspoons just deleted its entire customer email database – on purpose To save you reading it, Wetherspoons had previously been fined for sharing...
by Adam Gray | @AGSocialMedia | LinkedIn Social media: It’s funny how sometimes there’s an elephant in the room We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come away from a meeting where the client says, “I...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we move into the summer session many of us will have time to think as we go on out holidays. One question which will be on many people’s lips will be, “how will I make my sales number this year?”. The lucky few will have already made...
By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...
by Ian Moyse | @IMoyse | LinkedIn Through my work both as a sales leader and as a social sales advocate I am always on the look out for new tools and approaches that can make social engagement easier and help you to stand out from the crowd. Here are a few I have found...
by Tim Hughes | @Timothy_Hughes | LinkedIn It seemed an easy way to get people “pre-pipe” and market to them. For example, you put a 2,000-word e-Book on your website, and collected people’s email addresses as they registered. “Fair Trade” people called it. You gave your email and you got an information rich (you hoped)...
by Tim Hughes | @Timothy_Hughes | LinkedIn Things have changed in the last few years. Buyers start their own buying process, they self-educate on-line advising us sales people. Why? Well, today we have a bad rap. There are too many people with manipulative scripts cold-calling people. So how do we get more leads and how...
by Tim Hughes | @Timothy_Hughes | LinkedIn Founded in 1957, The Shirelles were an American girl group, that had their first hit with “Tonight’s the Night”, in 1960. They went on to have seven top 20 hits. “Will You Still Love Me Tomorrow?” was also released in 1960 and gave them their first number one....
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