by Tim Hughes | @Timothy_Hughes | LinkedIn Here at DLA we have one objective about our social selling programs: Quality. We have to see our customers getting a return on their investment. We see so many social selling programs, which are actually just tick box exercises. Somebody thinks it’s a good idea, but there are no measures...
by Tim Hughes | @Timothy_Hughes | LinkedIn Shock, horror… Tim Hughes, social selling innovator and pioneer telling you to stop your Social selling project. Yes! Regardless of if you are running your social selling program as a pilot or enterprise wide, you must have a proper governance structure involved and know the expected outcomes. The...
by Tim Hughes | @Timothy_Hughes | LinkedIn If you didn’t know, social selling is a reaction to the self-educated buyer. But in spite of the name, it is not selling on social. It’s subtler than that. Let’s start at the beginning This isn’t about social selling vs cold calling. We as sellers no longer call the shots. Buyers...
by Alex Low | @Alexander_Low | LinkedIn I was chatting with the Head of Sales Enablement at Hootsuite the other day, Shamis Thomson. We were debating whether Canada has any decent wine or not. Evidently it does, based on his pitch to me, the rest of the table, and possibly the restaurant. We soon knew...
by Alex Low | @Alexander_Low | LinkedIn I have just had an amazing weekend away with my wife, celebrating her birthday and getting some much-needed rest from being the parents of a two-year-old. We stayed at the Dormy House Hotel in the Cotswolds and it is an amazing place: location, food and staff were brilliant....
by Adam Gray | @AGSocialMedia | LinkedIn It’s early on a Saturday morning, the family are all still asleep, so I’m checking messages and I come across a video clip of Gary V that Tim has drawn my attention to: “Innovate or die”. Gary is talking about why Toys-R-Us has gone bankrupt and he said...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was cold called today, the conversation went something like this. “Hi is that Timothy?” “Yes, who’s that?” They tell me their name: “I’ve been on your website and see you don’t use video, would you be interested in using video?” “I would but don’t have any money”....
By Peter Springett | @PeterSpringett In my previous post – No time to blog? You’ve already written dozens – I explained how it’s easy to find the raw material for post by searching through recent emails, presentations and brochures. I still hear people say that they are stuck for ideas. So today I’m looking at...
by Adam Gray | @AGSocialMedia | LinkedIn As I sit in a shopping centre in Melbourne in between meetings, I am spending a moment to reflect on where my life has gone…and how I got here. Why? Because perhaps as you in your business, despite your best efforts you simply cannot know where life is...
By Peter Springett | @PeterSpringett Getting around the Berlin marathon last weekend was at times a painful experience. Especially at an age where I ought to know better. As the song goes, things ain’t what they used to be. Knees, ankles and quads for starters. Take a look at the bigger picture, however, and I’m...
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