by Tim Hughes | @Timothy_Hughes | LinkedIn There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion, that, like flared trousers, will come...
by Adam Gray | @AGSocialMedia | LinkedIn There are a number of different levels at which social media resonates with businesses (and individuals) as a tool. We all know how valuable social media can be as a way of engaging our audiences inside and out, because, unlike other types of media it is many to...
By Izi Singleton | @DigitalLead_Iz In an effort to get to know my colleagues at DLA better, I have decided to interview them and give you all an insight into their thinking. This week, the spotlight is on our co-founder Adam Gray. Adam is one of the best in the biz – a published author...
by Tim Hughes | @Timothy_Hughes | LinkedIn Hashtags have now become a part of our modern language #JustSaying. They seem to have seeped into every part of our lives; every marketing campaign has to have one (does anybody track them or engage with the users afterwards?). Above is a napkin from the sandwich company “Eat”...
By Izi Singleton | @DigitalLead_Iz Social media networks are now firmly accepted channels that need to be catered for and embedded in a company’s integrated marketing plan. Whether it’s Facebook, Twitter, LinkedIn, Instagram or Snapchat, the effective use of social media networks is essential to ensure your company is visible to clients, prospects and influencers before, during...
By Peter Springett | @PeterSpringett Imagine you’re an author-editor in a successful B2B agency. You produce blogs, white papers, opinion pieces and web articles. You can also turn your keyboard to advertising copy, email campaigns and social posts. One day a client calls up. “I’m hearing a lot about the importance of writing. Millennials are...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I worked in the corporate world, I was lucky to work for a sales leader who “got” Social. Not in a “I say I understand because I need to politically”, but in actual deeds. As somebody once said to me, “in leadership, somebody that “gets” Social...
By Paul Ellis | @PaulEllisUK Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; or simply don’t have the time for it. If this...
by Adam Gray | @AGSocialMedia | LinkedIn Social media: It’s funny how sometimes there’s an elephant in the room We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come away from a meeting where the client says, “I...
By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...
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