By Peter Springett | @PeterSpringett What makes successful content? Or in the case of Netflix, what’s the secret to producing a series that results in binge-watching viewers, hungry for seasons two, three and hopefully four? The answer, as you’d expect, is in the data. Back in the noughties when Netflix was seeking inspiration for original...
by Ian Moyse | @IMoyse | LinkedIn I am often asked how I benefit from using social media, what it is and how it came into being in the first place. As we speak, it soon becomes clear that the questioner has a specific goal, for example getting into account XYZ or winning a specific...
by Ian Moyse | @IMoyse | LinkedIn Through my work both as a sales leader and as a social sales advocate I am always on the look out for new tools and approaches that can make social engagement easier and help you to stand out from the crowd. Here are a few I have found...
by Adam Gray | @AGSocialMedia | LinkedIn The transformational nature of social media is something that we couldn’t possibly have envisaged even 20 years ago. That’s something I can’t stop talking about (if you’ve met me you’ll know what I mean!). So, let me tell you about where I’ll be in the next few weeks...
by Tim Hughes | @Timothy_Hughes | LinkedIn Founded in 1957, The Shirelles were an American girl group, that had their first hit with “Tonight’s the Night”, in 1960. They went on to have seven top 20 hits. “Will You Still Love Me Tomorrow?” was also released in 1960 and gave them their first number one....
by Tim Hughes | @Timothy_Hughes | LinkedIn “We employed interns to do the social media”. This was an actual response from a large software company we recently talked to. Put it another way, they were telling me I was wasting my time. As I had nothing to lose I thought I would ask “Why aren’t...
by Adam Gray | @AGSocialMedia | LinkedIn We were talking to a prospective licensee the other day. They are a sales and management training company, and during the conversation they cited some research which shocked me. I mean, it shouldn’t have done because we can all see that the world is moving in this direction,...
…but you shouldn’t and here’s why by Adam Gray | @AGSocialMedia | LinkedIn We work with lots of companies to help them develop their social presence. Often this takes the form of working with them to use social selling as a way of growing their visibility, their pipeline and their sales. As with so much...
by Adam Gray | @AGSocialMedia | LinkedIn …is what we often hear from people when we talk about social media and what needs to happen for them to be successful. I can understand this. There is a lot to do…but it’s important to look at the prize and then work out the effort and changes...
by Tim Hughes | @Timothy_Hughes | LinkedIn 1. There is no ROI in Social Media I wrote this article in March 2015, nearly three years ago Using Twitter to get C-Level Appointments a Case Study #Socialselling https://timothyhughesuk.wordpress.com/2015/03/23/using-twitter-to-get-c-level-appointments-a-case-study-socialselling/ via @timothy_hughes The article goes through how a friend of mine was (he still is) getting C-Level...
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